Program Overview

Introduction to the Bachelor of Science in Business Analytics (with Honours)

The Bachelor of Science in Business Analytics (with Honours) is a program designed to provide students with a solid foundation in statistical and analytical methods that make up the backbone of data science. As a Business Analytics student, you will learn to work with spreadsheets, aggregate data, evaluate statistical significance, and determine statistical trends.

Life as a Business Analytics Student

Today’s businesses run on data, and data analysts play the increasingly important role of making sense of all that data. With a background in Business Analytics, you can find a niche in almost any industry. Data analysts can be found everywhere from IT consultancies to web marketing agencies, inside government bureaus and at leading startups.

Build Expertise with a Specialisation

Our Business Analytics programme offers three specialisations to give students the opportunity to build expertise for key job domains:

• Financial Analytics Specialisation: Gain the technical skills to pursue niche jobs in Investment, Banking, Finance, Trading, Mergers and Acquisitions, and Fund Management.
• Machine Learning-based Analytics Specialisation: Gain a deep foundational knowledge and expertise in machine learning-based analytics and techniques.
• Marketing Analytics Specialisation: Learn to effectively use the latest tools and technologies to analyse marketing data and create intelligent insights on a business’ 4Ps (pricing, promotion, product, place) and 3Cs (customer, company, competitor).

Widen Your Horizon through a Double Major or Minor Programme

Students can also apply to do a Double Major (e.g., in economics) or Minor (e.g., in Economics, Financial Mathematics, Information Security, Real Estate or Statistics).

Sampler of Courses

Some of the courses offered in the programme include:

• BT1101 Introduction to Business Analytics: Apply basic business analytics tools in a spreadsheet environment, and learn to communicate with analytics professionals to effectively use and interpret analytic models and results.
• BT2101 Econometrics Modeling for Business Analytics: Learn predictive modelling techniques (e.g. regression, times series forecasting, dynamic casual effects modeling) to support evidence-based business decision making.
• BT3102 Computational Methods for Business Analytics: Learn optimization methods, numerical analysis, simulations, monte-carlo methods, graph and flow methods, and computational complexity issues to address business analytics related problems.
• BT4102 Fraud Analytics: Learn foundational application of analytics in the audit and investigation processes to address crimes like fraud, money laundering, market manipulation, cyber intrusion, and control lapses.
• BT4211 Data-Driven Marketing: Study marketing metrics, data management, market response and diffusion models, market segmentation models, and digital media marketing analytics.
• BT4221 Advanced Analytics with Big Data Technologies: Examine big data characteristics, cloud ecosystems, Hadoop, Spark, ETL (Extract, Transform, Load) pipelines, machine learning, and deep learning for business insights.
• BT4222 Mining Web Data for Business Insights: Use text mining methodologies, web data mining for marketing, sales and finance applications, social web data mining from Facebook and Twitter, and web analytics involving clickstream and site traffic data.
• BT4240 Machine Learning for Predictive Data Analytics: Study the endless insights available from social network analysis methods and tools, clustering and association techniques and business cases for social network platforms.

Career Opportunities

Some potential career paths for graduates of the Bachelor of Science in Business Analytics (with Honours) include:

• Web Analyst at AC Nielsen
• IT Business Analyst at Citibank Singapore
• Machine Learning Engineer at DBS
• Monetization Analyst at Facebook
• Data Mining Specialist at Symantec
• Market Research Analyst at Singtel
• Business Analyst at Deloitte Analytics
• Data Scientist at Singapore Press Holdings
• Healthcare Analyst at Khoo Teck Puat Hospital, Alexandra Health System