Program Overview

Program Overview

The Professional Development Course on Communications (PDCC) is a new initiative by the Lee Kuan Yew School of Public Policy (LKYSPP) designed to build workplace-ready communication skills among students and public participants. PDCC2: Behavioral Communication Strategies for Public Policy Professionals is the second of two standalone modules.

Program Details

PDCC2 focuses on developing communication strategies and distilling them into nimble communications plans. It covers content development, media relations, and the use of social media platforms to communicate organizational goals effectively. Participants will learn and apply behavioural science principles in the context of consumption of communications across different media platforms and formats.

Target Audience

• Professionals involved in messaging, media, or stakeholder engagement
• Public affairs and programme staff managing communication efforts
• Team leads crafting strategic internal or external communication
• Individuals aiming to align communication with organisational or policy goals

Module Topics

• Introduction to Strategic Communication through Behavioral Lens
• Developing Strategic Communication Plans and Strategies
• Content Development and Delivery
• Media Relations and Management
• Theoretical Synthesis and Advanced Application
• Group Project Presentation

Programme Format

• Interactive workshops
• Case studies
• Hands-on exercises
• Group discussions

Assessment

• Class Activities: 30%
• Individual assignment: 30%
• Group assignment: 40%

Programme Dates and Venue

• Dates: 3, 10, and 17 March 2026 (Tuesdays, 6–9 PM)
• Venue: Active Learning Classroom, Manasseh Meyer Building, Level 3, LKY School of Public Policy, NUS Bukit Timah Campus

Programme Fees

• Public Participants: SGD 1,500
• LKYSPP Master Students: SGD 700
• NUS Alumni & LKYSPP Executive Education Past Participants: SGD 1,200

Learning Outcomes

• Apply behavioural science theories and principles to strategic communications.
• Apply storytelling frameworks to content development and media management.
• Create behaviorally-informed policy communication strategies and content that leverages narrative psychology across cultural contexts.

Related Programmes

On-Campus Programmes

• PDCC1: Fundamentals in Communications (Semester 1)
• PDCC1: Fundamentals in Communications (Semester 2)
• PDCC2: Behavioral Communication Strategies for Public Policy Professionals (Semester 1)