Students
Tuition Fee
SGD 20,383
Per course
Start Date
Medium of studying
Digital Marketing
Duration
3 years
Details
Program Details
Degree
Courses
Major
Digital Marketing
Area of study
Digital Marketing
Education type
Digital Marketing
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
SGD 20,383
About Program

Program Overview


Programmes for Individuals

The university offers a wide range of programmes for individuals, including Executive & Professional Development, Graduate Certificate in Computing Foundations, Career Switching Programmes, Course Catalogue, and Join Our Mailing List.


Executive & Professional Development

This programme offers various courses and certificates in areas such as:


  • Artificial Intelligence and Machine Learning
    • Advanced Professional Certificates
      • Applied Artificial Intelligence and Machine Learning
      • Artificial Intelligence and Machine Learning for Executives and Technopreneurs
    • Professional Certificates
      • AI & Machine Learning Basics
      • Artificial Intelligence and Machine Learning Foundation for Executives
      • Artificial Intelligence for Business
      • Applied Machine Learning
      • ChatGPT, Advanced Chat Models, and Generative AI
      • Enterprise Deployments and Applications for Large Language Models
      • Fundamentals of Computer Vision
      • Machine Learning for Business
      • Machine Learning Operations
      • Machine Learning Using Python
      • Text Processing
    • Short Courses
      • Advanced Deep Learning for Computer Vision
      • Advanced Machine Learning: Deep Learning
      • Building Trust and Safety with AI Analytics
      • Essentials of AI-assisted Coding
  • Business Analytics & Data Science
    • Advanced Professional Certificates
      • Business Analytics
      • Data Engineering
    • Professional Certificates
      • Business Analytics
      • Data Engineering Foundations
      • Data-Driven Business Decisions and FinTech Strategies
      • Data Engineering with Cloud
      • Database Management
      • Data Strategy and Storytelling
      • Digital Business Analysis
      • Getting Started with Azure Cloud and Data Analytics
      • Machine Learning Using Python
    • Short Courses
      • Azure Data Lake and Data Streaming
      • Azure Data Storage and Data Pipelines
      • Data Warehouse and Azure Synapse Analytics
      • Python for Data Science
  • Cloud Computing & Internet of Things
    • Advanced Professional Certificate
      • Internet of Things
    • Professional Certificates
      • Basic Electronics and Microcontroller Programming for IoT
      • Cloud Computing Foundations
      • Cloud Technologies for IoT
      • Deep Learning for IoT
    • Short Courses
      • Cloud Begins with Me
      • Internet of Things Begins with Me
  • Cybersecurity & Data Governance
    • Advanced Professional Certificate
      • Cybersecurity and Data Governance
    • Professional Certificates
      • Cyber Forensics and Malware Analysis
      • Cybersecurity and Privacy Engineering
      • Cybersecurity Fundamentals and Ethical Hacking
      • Governance, Risk & Data Breach Management
    • Short Course
      • Cybersecurity Begins With Me
  • Digital Business & Technopreneurship
    • Advanced Professional Certificate
      • Digital Business
    • Professional Certificates
      • Digital Marketing & Customer Insights
      • Digital Product Management
      • Digital Project Management
      • Web and Mobile Application Development
  • Digital Health & Nursing Informatics
    • Advanced Professional Certificates
      • Digital Health Informatics
      • Nursing Informatics
    • Professional Certificates
      • Digital Health Informatics and Healthcare Logistics
      • Healthcare Analytics and Storytelling
      • Healthcare Computational Systems
      • Health Information Management
  • Digital / Green Technology & Innovation Management
    • Professional Certificate
      • Technology-Enabled Service Innovation and Digital Innovation Leadership
    • Short Courses
      • Data Technology and Management for IT Professionals
      • Green Technology in the Digital Economy for Leaders
  • Digital Transformation & Change Leadership
    • Advanced Professional Certificate
      • Digital Leadership and Strategy
    • Professional Certificates
      • Digital Leadership
      • Digital Project Management
      • Digital Transformation – Digital Capability and Agility
    • Short Courses
      • Digital Transformation in Banking & Financial Institutions
      • Leading through the Change – Digital Transformation
  • Emerging Technologies – Quantum, 5G
    • Professional Certificate
      • Emerging and Disruptive Technologies
    • Short Courses
      • Leading 5G Industry Transformation (for Telecom and related Professionals)
      • Quantum Computing Fundamentals
      • 5G Architecture for Service Innovation
      • 5G as a Launchpad of Consumer Service Innovation
      • 5G as a Platform for Industry Transformation
  • FinTech & Blockchain
    • Advanced Professional Certificate
      • Fintech
    • Professional Certificates
      • FinTech Associate (Level 1)
      • FinTech Developer (Level 2)
      • FinTech Senior Developer (Level 3)
    • Short Course
      • Blockchain, Digital Currencies, and Distributed Ledgers Starts from Here
  • Interactive Media Development & Metaverse
    • Advanced Professional Certificate
      • Immersive Technologies and Metaverse
    • Professional Certificates
      • Designing Metaverse-ready Immersive Experiences
      • Infrastructure of the Metaverse
      • Metaverse Business Opportunities
    • Short Course
      • Metaverse and Digital Twins
  • Software Engineering & Programming
    • Advanced Professional Certificate
      • Full Stack Development
    • Professional Certificates
      • Backend Development
      • Data Structures and Algorithms
      • Frontend Development
      • Programming using Python and JavaScript
      • Programming
      • Software Engineering Practices
      • Web Application Deployment
      • Web and Mobile Application Development
    • Short Courses
      • Applied Computing Project
      • Client and IT Service Management
  • UI/UX Design & Digital Product Management
    • Advanced Professional Certificate
      • Digital Design and Development
    • Professional Certificates
      • Digital Product Management
      • User Experience Design
      • User Interface and Interaction Design
  • Workflow Automation
    • Professional Certificate
      • Robotic Process Automation
    • Short Course
      • Robotic Process Automation Begins with Me (Power Automate Desktop)

Advanced Professional Certificate in Digital Business

Programme Overview

The Advanced Professional Certificate in Digital Business is designed to equip learners with the necessary competencies in digital product management, digital marketing, and web and mobile application development.


Programme Objectives

The programme aims to provide learners with the following competencies:


  • Digital Product Management in Strategy and Leadership, Planning and Development
  • Digital Marketing and Customer Insights
  • Application and Development of Text Mining and Sales Analytics
  • Web and Mobile Application Development and Deployment

Job Role Readiness

The programme prepares learners for job roles such as:


  • Business/Product Development Professionals
  • Digital Product/Marketing Professionals
  • Social Media Executives
  • Software Engineers, Software Developers, Web Developers, Mobile Applications Developers

Who Should Attend

The programme is suitable for professionals with at least a diploma.


Prerequisites

The prerequisites for the programme include:


  • Professional Certificate in Digital Marketing & Customer Insights
  • Familiarity with R programming language and control structures (Sentiment Analysis in Social Media)
  • Professional Certificate in Web and Mobile Application Development
  • Some basic web development and JavaScript knowledge

Programme Fees

The programme fees are as follows:


  • Singapore Citizens: S$10,362.35 (39 years old or younger), S$6,622.35 (40 years old or older)
  • Singapore PRs: S$10,362.35 (39 years old or younger), S$6,622.35 (40 years old or older)
  • Enhanced Training Support for SMEs: S$10,362.35
  • International Participants: S$20,383.00

Instructors

The programme instructors include:


  • Adj Prof Lai Kok Fung
  • Dr Lek Hsiang Hui
  • Mr Lee Boon Kee
  • Ms Samantha Sow

Training Solutions for Organisations

The university offers various training solutions for organisations, including Customised Programmes, Masterclass Series, Mentorship Support Grant, and Senior Management Programmes.


Online Learning

The university offers online learning options, including Webinars and Self-Directed Online Programmes.


Self-Directed Online Programmes

The self-directed online programmes include:


  • AI, ML and Data Science Programme
  • Analytics: From Data to Insights
  • Chief Data and AI Officer Programme
  • Chief Technology and AI Officer Programme
  • Cloud Computing: Strategy, Compliance and Migration Plan
  • Cybersecurity – Integrated with AI
  • Full Stack Development with AI
  • Generative AI: Fundamentals to Advanced Techniques
  • Programming with Python
  • Technology Leadership and Innovation Programme

Youth Camps

The university offers youth camps for young learners.


Contact Us

For more information, please contact the university.


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