Program Overview

---

Programmes for Individuals

The university offers a range of programmes for individuals, including Executive & Professional Development, Graduate Certificate in Computing Foundations, Career Switching Programmes, Course Catalogue, and Join Our Mailing List.

Executive & Professional Development

This programme offers various courses and certificates in areas such as:

• Artificial Intelligence and Machine Learning
  • Advanced Professional Certificates
    • Applied Artificial Intelligence and Machine Learning
    • Artificial Intelligence and Machine Learning for Executives and Technopreneurs
  • Professional Certificates
    • AI & Machine Learning Basics
    • Artificial Intelligence and Machine Learning Foundation for Executives
    • Artificial Intelligence for Business
    • Applied Machine Learning
    • ChatGPT, Advanced Chat Models, and Generative AI
    • Enterprise Deployments and Applications for Large Language Models
    • Fundamentals of Computer Vision
    • Machine Learning for Business
    • Machine Learning Operations
    • Machine Learning Using Python
    • Text Processing
  • Short Courses
    • Advanced Deep Learning for Computer Vision
    • Advanced Machine Learning: Deep Learning
    • Building Trust and Safety with AI Analytics
    • Essentials of AI-assisted Coding
• Business Analytics & Data Science
  • Advanced Professional Certificates
    • Business Analytics
    • Data Engineering
  • Professional Certificates
    • Business Analytics
    • Data Engineering Foundations
    • Data-Driven Business Decisions and FinTech Strategies
    • Data Engineering with Cloud
    • Database Management
    • Data Strategy and Storytelling
    • Digital Business Analysis
    • Getting Started with Azure Cloud and Data Analytics
    • Machine Learning Using Python
  • Short Courses
    • Azure Data Lake and Data Streaming
    • Azure Data Storage and Data Pipelines
    • Data Warehouse and Azure Synapse Analytics
    • Python for Data Science
• Cloud Computing & Internet of Things
  • Advanced Professional Certificate
    • Internet of Things
  • Professional Certificates
    • Basic Electronics and Microcontroller Programming for IoT
    • Cloud Computing Foundations
    • Cloud Technologies for IoT
    • Deep Learning for IoT
  • Short Courses
    • Cloud Begins with Me
    • Internet of Things Begins with Me
• Cybersecurity & Data Governance
  • Advanced Professional Certificate
    • Cybersecurity and Data Governance
  • Professional Certificates
    • Cyber Forensics and Malware Analysis
    • Cybersecurity and Privacy Engineering
    • Cybersecurity Fundamentals and Ethical Hacking
    • Governance, Risk & Data Breach Management
  • Short Course
    • Cybersecurity Begins With Me
• Digital Business & Technopreneurship
  • Advanced Professional Certificate
    • Digital Business
  • Professional Certificates
    • Digital Marketing & Customer Insights
    • Digital Product Management
    • Digital Project Management
    • Web and Mobile Application Development
• Digital Health & Nursing Informatics
  • Advanced Professional Certificates
    • Digital Health Informatics
    • Nursing Informatics
  • Professional Certificates
    • Digital Health Informatics and Healthcare Logistics
    • Healthcare Analytics and Storytelling
    • Healthcare Computational Systems
    • Health Information Management
• Digital / Green Technology & Innovation Management
  • Professional Certificate
    • Technology-Enabled Service Innovation and Digital Innovation Leadership
  • Short Courses
    • Data Technology and Management for IT Professionals
    • Green Technology in the Digital Economy for Leaders
• Digital Transformation & Change Leadership
  • Advanced Professional Certificate
    • Digital Leadership and Strategy
  • Professional Certificates
    • Digital Leadership
    • Digital Project Management
    • Digital Transformation – Digital Capability and Agility
  • Short Courses
    • Digital Transformation in Banking & Financial Institutions
    • Leading through the Change – Digital Transformation
• Emerging Technologies – Quantum, 5G
  • Professional Certificate
    • Emerging and Disruptive Technologies
  • Short Courses
    • Leading 5G Industry Transformation (for Telecom and related Professionals)
    • Quantum Computing Fundamentals
    • 5G Architecture for Service Innovation
    • 5G as a Launchpad of Consumer Service Innovation
    • 5G as a Platform for Industry Transformation
• FinTech & Blockchain
  • Advanced Professional Certificate
    • Fintech
  • Professional Certificates
    • FinTech Associate (Level 1)
    • FinTech Developer (Level 2)
    • FinTech Senior Developer (Level 3)
  • Short Course
    • Blockchain, Digital Currencies, and Distributed Ledgers Starts from Here
• Interactive Media Development & Metaverse
  • Advanced Professional Certificate
    • Immersive Technologies and Metaverse
  • Professional Certificates
    • Designing Metaverse-ready Immersive Experiences
    • Infrastructure of the Metaverse
    • Metaverse Business Opportunities
  • Short Course
    • Metaverse and Digital Twins
• Software Engineering & Programming
  • Advanced Professional Certificate
    • Full Stack Development
  • Professional Certificates
    • Backend Development
    • Data Structures and Algorithms
    • Frontend Development
    • Programming using Python and JavaScript
    • Programming
    • Software Engineering Practices
    • Web Application Deployment
    • Web and Mobile Application Development
  • Short Courses
    • Applied Computing Project
    • Client and IT Service Management
• UI/UX Design & Digital Product Management
  • Advanced Professional Certificate
    • Digital Design and Development
  • Professional Certificates
    • Digital Product Management
    • User Experience Design
    • User Interface and Interaction Design
• Workflow Automation
  • Professional Certificate
    • Robotic Process Automation
  • Short Course
    • Robotic Process Automation Begins with Me (Power Automate Desktop)

Graduate Certificate in Computing Foundations

This programme provides a foundation in computing for individuals who wish to pursue a career in the field.

Career Switching Programmes

The university offers Career Conversion Programme and Career Transition Programme to help individuals switch careers.

Course Catalogue

The course catalogue provides a comprehensive list of courses offered by the university.

Join Our Mailing List

Individuals can join the university's mailing list to stay updated on the latest programmes and courses.

Training Solutions for Organisations

The university offers customised programmes, masterclass series, mentorship support grant, and senior management programmes for organisations.

Customised Programmes

The university offers customised programmes tailored to the needs of organisations.

Masterclass Series

The masterclass series provides in-depth training on specific topics.

Mentorship Support Grant

The mentorship support grant provides funding for organisations to support mentorship programmes.

Senior Management Programmes

The senior management programmes provide training and development opportunities for senior managers.

Online Learning

The university offers online learning opportunities, including webinars and self-directed online programmes.

Webinars

The university offers webinars on various topics.

Self-Directed Online Programmes

The self-directed online programmes provide flexible learning opportunities for individuals.

Youth Camps

The university offers youth camps for young individuals.

Contact Us

For more information, please contact the university.

Professional Certificate in Digital Marketing & Customer Insights

This professional certificate covers topics related to using digital channels to reach and engage customers, analysing customer data to gain insights, and developing effective marketing strategies.

Programme Structure

The programme consists of several courses, including:

• Sentiment Analysis in Social Media
• A Primer to Digital Marketing
• Chatbot Development Begins With Me
• Digital Sales Analytics

Programme Overview

This professional certificate covers topics related to using digital channels to reach and engage customers, analysing customer data to gain insights, and developing effective marketing strategies.

Programme Objectives

The programme objectives include:

• Building a coherent digital marketing strategy for business using marketing concepts, market analysis, and consumer behaviour.
• Understanding and applying the fundamental concepts in search engine optimization and marketing, social media marketing, content marketing, storytelling, and intermediate marketing concepts.
• Formulating and delivering a digital marketing campaign applying the 4Ps, KPIs, and channel selection, analysis, and optimisation.
• Building a simple FAQ chatbot system and deploying it into a website or integrating it with a Bot channel.
• Learning to perform text analytics, sentiment analysis, and social networks analysis to gather insights into behaviours and sentiments from social media data.
• Learning the frameworks and best practices to plan, customize, and implement successful digital sales strategies and measure their impact.
• Learning how to architect a digital marketing experience for customers by designing the digital customer lifecycle, analysing digital business goals, audience, and acquisitions metrics.

Job Role Readiness

The programme prepares learners for job roles such as:

• Social Media Executives
• Digital Marketing Professionals
• Business Development Professionals

Who Should Attend

The programme is suitable for professionals and mid-career PMETs.

Prerequisites

The prerequisites for the programme include:

• Minimum diploma holder
• Familiarity with R programming language and control structures (Sentiment Analysis in Social Media)
• Preferably with experience in Google Cloud AI (Chatbot Development Begins with Me)

Instructors

The programme instructors include:

• Adj Prof Lai Kok Fung
• Dr Edmund Low
• Dr Lek Hsiang Hui
• Ms Samantha Sow

Programme Fees

The programme fees are as follows:

• Singapore Citizens: S$3,075.85 (39 years old or younger), S$1,805.85 (40 years old or older)
• Singapore PRs: S$3,075.85 (39 years old or younger), S$1,805.85 (40 years old or older)
• Enhanced Training Support for SMEs: S$3,075.85 (39 years old or younger), S$1,805.85 (40 years old or older)
• International Participants: S$6,921.50