Students
Tuition Fee
SGD 21,963
Per course
Start Date
Medium of studying
Digital Marketing
Duration
3 years
Details
Program Details
Degree
Courses
Major
Digital Marketing
Area of study
Digital Marketing
Education type
Digital Marketing
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
SGD 21,963
About Program

Program Overview


Programmes for Individuals

The university offers a range of programmes for individuals, including:


  • Executive & Professional Development
    • Artificial Intelligence and Machine Learning
      • Advanced Professional Certificates
        • Applied Artificial Intelligence and Machine Learning
        • Artificial Intelligence and Machine Learning for Executives and Technopreneurs
      • Professional Certificates
        • AI & Machine Learning Basics
        • Artificial Intelligence and Machine Learning Foundation for Executives
        • Artificial Intelligence for Business
        • Applied Machine Learning
        • ChatGPT, Advanced Chat Models, and Generative AI
        • Enterprise Deployments and Applications for Large Language Models
        • Fundamentals of Computer Vision
        • Machine Learning for Business
        • Machine Learning Operations
        • Machine Learning Using Python
        • Text Processing
      • Short Courses
        • Advanced Deep Learning for Computer Vision
        • Advanced Machine Learning: Deep Learning
        • Building Trust and Safety with AI Analytics
        • Essentials of AI-assisted Coding
    • Business Analytics & Data Science
      • Advanced Professional Certificates
        • Business Analytics
        • Data Engineering
      • Professional Certificates
        • Business Analytics
        • Data Engineering Foundations
        • Data-Driven Business Decisions and FinTech Strategies
        • Data Engineering with Cloud
        • Database Management
        • Data Strategy and Storytelling
        • Digital Business Analysis
        • Getting Started with Azure Cloud and Data Analytics
        • Machine Learning Using Python
      • Short Courses
        • Azure Data Lake and Data Streaming
        • Azure Data Storage and Data Pipelines
        • Data Warehouse and Azure Synapse Analytics
        • Python for Data Science
    • Cloud Computing & Internet of Things
      • Advanced Professional Certificate
        • Internet of Things
      • Professional Certificates
        • Basic Electronics and Microcontroller Programming for IoT
        • Cloud Computing Foundations
        • Cloud Technologies for IoT
        • Deep Learning for IoT
      • Short Courses
        • Cloud Begins with Me
        • Internet of Things Begins with Me
    • Cybersecurity & Data Governance
      • Advanced Professional Certificate
        • Cybersecurity and Data Governance
      • Professional Certificates
        • Cyber Forensics and Malware Analysis
        • Cybersecurity and Privacy Engineering
        • Cybersecurity Fundamentals and Ethical Hacking
        • Governance, Risk & Data Breach Management
      • Short Course
        • Cybersecurity Begins With Me
    • Digital Business & Technopreneurship
      • Advanced Professional Certificate
        • Digital Business
      • Professional Certificates
        • Digital Marketing & Customer Insights
        • Digital Product Management
        • Digital Project Management
        • Web and Mobile Application Development
    • Digital Health & Nursing Informatics
      • Advanced Professional Certificates
        • Digital Health Informatics
        • Nursing Informatics
      • Professional Certificates
        • Digital Health Informatics and Healthcare Logistics
        • Healthcare Analytics and Storytelling
        • Healthcare Computational Systems
        • Health Information Management
    • Digital / Green Technology & Innovation Management
      • Professional Certificate
        • Technology-Enabled Service Innovation and Digital Innovation Leadership
      • Short Courses
        • Data Technology and Management for IT Professionals
        • Green Technology in the Digital Economy for Leaders
    • Digital Transformation & Change Leadership
      • Advanced Professional Certificate
        • Digital Leadership and Strategy
      • Professional Certificates
        • Digital Leadership
        • Digital Project Management
        • Digital Transformation – Digital Capability and Agility
      • Short Courses
        • Digital Transformation in Banking & Financial Institutions
        • Leading through the Change – Digital Transformation
    • Emerging Technologies – Quantum, 5G
      • Professional Certificate
        • Emerging and Disruptive Technologies
      • Short Courses
        • Leading 5G Industry Transformation (for Telecom and related Professionals)
        • Quantum Computing Fundamentals
        • 5G Architecture for Service Innovation
        • 5G as a Launchpad of Consumer Service Innovation
        • 5G as a Platform for Industry Transformation
    • FinTech & Blockchain
      • Advanced Professional Certificate
        • Fintech
      • Professional Certificates
        • FinTech Associate (Level 1)
        • FinTech Developer (Level 2)
        • FinTech Senior Developer (Level 3)
      • Short Course
        • Blockchain, Digital Currencies, and Distributed Ledgers Starts from Here
    • Interactive Media Development & Metaverse
      • Advanced Professional Certificate
        • Immersive Technologies and Metaverse
      • Professional Certificates
        • Designing Metaverse-ready Immersive Experiences
        • Infrastructure of the Metaverse
        • Metaverse Business Opportunities
      • Short Course
        • Metaverse and Digital Twins
    • Software Engineering & Programming
      • Advanced Professional Certificate
        • Full Stack Development
      • Professional Certificates
        • Backend Development
        • Data Structures and Algorithms
        • Frontend Development
        • Programming using Python and JavaScript
        • Programming
        • Software Engineering Practices
        • Web Application Deployment
        • Web and Mobile Application Development
      • Short Courses
        • Applied Computing Project
        • Client and IT Service Management
    • UI/UX Design & Digital Product Management
      • Advanced Professional Certificate
        • Digital Design and Development
      • Professional Certificates
        • Digital Product Management
        • User Experience Design
        • User Interface and Interaction Design
    • Workflow Automation
      • Professional Certificate
        • Robotic Process Automation
      • Short Course
        • Robotic Process Automation Begins with Me (Power Automate Desktop)
  • Graduate Certificate in Computing Foundations
  • Career Switching Programmes
    • Career Conversion Programme
    • Career Transition Programme
  • Course Catalogue
  • Join Our Mailing List

Training Solutions for Organisations

The university offers customised training solutions for organisations, including:


  • Customised Programmes
  • Masterclass Series
  • Mentorship Support Grant
  • Senior Management Programmes

Online Learning

The university offers online learning opportunities, including:


  • Webinars
  • Self-Directed Online Programmes
    • AI, ML and Data Science Programme
    • Analytics: From Data to Insights
    • Chief Data and AI Officer Programme
    • Chief Technology and AI Officer Programme
    • Cloud Computing: Strategy, Compliance and Migration Plan
    • Cybersecurity – Integrated with AI
    • Full Stack Development with AI
    • Generative AI: Fundamentals to Advanced Techniques
    • Programming with Python
    • Technology Leadership and Innovation Programme

Advanced Professional Certificate in Digital Leadership and Strategy

Programme Overview

The Advanced Professional Certificate in Digital Leadership and Strategy is designed to equip learners with the competencies to lead and transform businesses effectively in the digital economy.


Programme Objectives

The programme aims to equip learners with the following competencies:


  • Apply leadership agility and transformation skills to lead and transform the business effectively
  • Identify the organisation's digital transformation journey and create a robust change plan to address today's issues and prepare the organisation for the future
  • Design dynamic business models based on system dynamics
  • Understand the digital transformation pillars, stages, and ability to assess one's own organisation's maturity level
  • Understanding the dimensions of enterprise agility, identifying the relevant KPIs to measure and reflect on use case implementations, and identifying lighthouse projects to jumpstart digital transformation tasks
  • Develop technology capability as a core differentiator for the organisations and learn to manage human capital for a digitally driven organisation
  • Develop and Implement Project Management Skills as well as manage people and organisations.

Job Role Readiness

The programme prepares learners for the following job roles:


  • Technology and business leaders who are interested to learn how to plan, drive and navigate change for digital transformations
  • Business Analyst, Project Management and Development

Who Should Attend

The programme is designed for senior or mid-level leaders and managers.


Prerequisites

The programme requires a minimum polytechnic diploma or equivalent, and a few years of working experience.


Programme Fees

The programme fees are as follows:


  • Singapore Citizens: S$11,888.50 (39 years old or younger), S$7,858.50 (40 years old or older)
  • Singapore PRs: S$11,888.50 (39 years old or younger), S$7,858.50 (40 years old or older)
  • Enhanced Training Support for SMEs: S$11,888.50 (39 years old or younger), S$7,858.50 (40 years old or older)
  • International Participants: S$21,963.50

Instructors

The programme is taught by experienced instructors, including:


  • A/Prof Tan Chuan Hoo
  • Dr Jenson Goh
  • A/Prof Danny Poo
  • Dr Guo Lei
  • Dr Lek Hsiang Hui

Training Roadmap

The programme consists of three stages:


  • Stage 1: Professional Certificate in Digital Leadership
    • Leadership Agility in the Digital Economy
    • System Dynamics and Digital Business Modelling
    • Managing Change for Digital Transformations
  • Stage 2: Professional Certificate in Digital Transformation – Digital Capability and Agility
    • Design Thinking: Creative and Strategic Business Solutions
    • Digital Transformation – Getting it Right from the Start
    • Digital Transformation – User Case Generation, Selection and Prioritization
    • Digital Transformation – Leadership and Agility
  • Stage 3: Professional Certificate in Digital Project Management
    • Digital Project Plans Development
    • Digital Project Implementation
    • People and Organisation Management in Digital Projects

Funding Available

The programme is eligible for funding under the following schemes:


  • SkillsFuture Funding
  • SkillsFuture Credit
  • Enhanced Training Support
  • SFEC
  • PSEA
See More
How can I help you today?