Program Overview

Program Overview

The Marketing Strategy in a Digital World program is designed to help senior marketers and general managers with marketing responsibilities navigate the complexities of marketing and develop innovative, integrated strategies to grow the business. Framed in an Asian context, this program focuses on customer centricity, understanding and enriching consumer journeys, digital and social media marketing, industry practices, and brand alignment for competitive advantage.

Core Focus

• Customer centricity: a value-based marketing approach
• Understanding & enriching consumer journeys
• Digital & social media marketing: trends, strategic framework and acquisition tools
• Industry practices: digital marketing in action
• Brand alignment for competitive advantage

Key Benefits

• Effectively market and brand products and services in increasingly competitive, commoditised markets
• Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
• Be equipped with a framework for designing an integrated digital marketing strategy
• Understand how to draw insights from marketing analytics and make strategic decisions
• Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
• Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy

Faculty

Programme Director

The Programme Director is Prem Shamdasani, Associate Professor of Marketing and Academic Director of The NUS Executive MBA.

Other Teaching Faculty

• Samer El Hajjar, Senior Lecturer in Marketing
• Doreen Kum, Associate Professor (Educator Track) in Marketing

Who Should Attend

Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.

Past Participants

• Advertising & Communications Manager
• ASEAN Marketing Leader
• Assistant Director
• Associate Director
• Chief Executive Officer
• Consultant
• Director, Corporate Communications
• Explosive Ordnance Program Manager
• International Business Developer
• Managing Director
• Marketing Communications Manager
• Marketing Manager
• Regional Manager
• Senior Commercial Manager
• Senior Manager
• Vice President, Marcom & Development

Testimonials

Various testimonials from past participants highlight the program's effectiveness in providing valuable insights and practical strategies for marketing in a digital world.

Dates and Fees

Program Schedule

Application Procedure and Deadline

Participants are strongly advised to apply at least 2 months in advance. Applications received after the deadline will be considered based on space availability.

Funding Scheme

This program is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.

Sponsorship Type and Fees