Program Overview

Overview of University Programs

The university offers a range of programs designed to build capabilities in infocomm and digital business. These programs are categorized into several areas, including Executive Education, Graduate Programmes, Stackable Programmes, Blended Learning Programmes, and Corporate Programmes.

Executive Education

Executive Education Programmes are designed to build capabilities in infocomm and digital business. The programs cover various disciplines, including:

• Artificial Intelligence
• Cybersecurity
• Data Science
• Digital Agility
• Digital Innovation & Design
• Digital Strategy & Leadership
• Digital Products & Platforms
• Digital Sustainability
• Digital Health
• Software Systems
• StackUp - Startup Tech Talent Development

Graduate Programmes

The university offers five practice-based graduate programmes focusing on information technology (IT) and data science. These programs include:

• Graduate Diploma in Systems Analysis
• Master of Technology in Artificial Intelligence Systems
• Master of Technology in Digital Leadership
• Master of Technology in Enterprise Business Analytics
• Master of Technology in Software Engineering

Stackable Programmes

Stackable Programmes provide an alternative pathway to continuing education without disrupting one's career. The programs include:

• Graduate Certificates in:
  • Data Science
  • Digital Solutions Development
  • Artificial Intelligence
  • Smart Systems & Platforms
• Professional Certificates in:
  • Digital Leadership
  • Health Service Innovation
• Professional Diploma in:
  • Health Service Transformation

Blended Learning Programmes

Blended Learning Programmes provide individuals with the flexibility to learn at their own time and pace while achieving their academic and career goals. The programs cover various areas, including:

• About Blended Learning
• Programmes
• Digitalisation Passport

Corporate Programmes

Corporate Programmes are designed to provide contextualized workplace training or customized learning experiences for employees. The programs include:

• Corporate Digitalisation
• Active Learning for Problem Solving
• International Programmes
• Digital Academy Services
• Internship & Job Placements
• Skills For Transformation Programme

Graduate Certificate in Customer Analytics

The Graduate Certificate in Customer Analytics aims to equip learners with the skills to manage data and provide analytics solutions for customer relationship management and monitor campaigns effectively for business goals. The program covers various elements, including:

• CRM concepts
• Customer Life Cycle Management principles
• Multivariate analysis
• Propensity models
• Attrition/churn Models
• RFM Analysis
• Customer Lifetime Value calculation
• Campaign Management principles
• Marketing Mix Modelling

The program consists of several modular courses, including:

• Advanced Customer Analytics
• Campaign Analytics
• Customer Analytics
• Practice Module

The instructors for the program include:

• Mr. Brandon NG
• Mr. Charles PANG
• Ms. Christine CHEONG
• Dr. NI Wangdong
• Dr. Rita CHAKRAVARTI

The program is designed to equip participants with the skills to deploy insights from data to pick the right consumer, with the right channel and design the right message. Successful completion of the certificate will provide customer analytics, marketing insights, and data scientist roles specializing in customer management.