Program Overview

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Executive Education Programmes

Executive Education Programmes are designed to build capabilities in infocomm and digital business.

Disciplines

• Artificial Intelligence
• Cybersecurity
• Data Science
• Digital Agility
• Digital Innovation & Design
• Digital Strategy & Leadership
• Digital Products & Platforms
• Digital Sustainability
• Digital Health
• Software Systems
• StackUp - Startup Tech Talent Development

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• Blended Learning Programmes
• SkillsFuture Level-Up Programme
• What Our Students Say
• Career Services
• Frequently Asked Questions

Graduate Programmes

We offer five practice-based graduate programmes focusing on information technology (IT) and data science.

Programmes

• Graduate Diploma in Systems Analysis
• Master of Technology in Artificial Intelligence Systems
• Master of Technology in Digital Leadership
• Master of Technology in Enterprise Business Analytics
• Master of Technology in Software Engineering

Student & Alumni Affairs

• Career Services
• Internship & Placement
• Our Alumni

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• Preview Talks & Information Sessions
• What Our Students Say
• What Organisations Say
• CEO's Honour List
• Career Services
• Project Showcase
• Scholarships & Study Awards

Stackable Programmes

Your alternative pathway to continuing education without disrupting your career.

Graduate Certificates

• Data Science
• Digital Solutions Development
• Artificial Intelligence
• Smart Systems & Platforms

Professional Certificates

• Digital Leadership
• Health Service Innovation

Professional Diploma

• Health Service Transformation

Blended Learning

The Blended Learning Programmes provides individuals with the flexibility to learn over their own time and pace while achieving their academic and career goals.

Blended Learning Programmes

• About
• Programmes
• Digitalisation Passport

Corporate Programmes

We work with your organisation to provide contextualised workplace training or customised learning experiences for your employees.

Corporate Programmes

• Corporate Digitalisation
• Active Learning for Problem Solving
• International Programmes
• Digital Academy Services
• Internship & Job Placements
• Skills For Transformation Programme

Outreach & Events

• Seminars & Conferences
• Graduate Programme Preview Talks & Roadshows
• Events & Happenings

About Us

Meet the NUS-ISS Team and learn about our story and achievements.

About Us

• CEO's Welcome
• Our Story
• Our Management Board
• Our Facilities & Amenities
• Why NUS-ISS

Our Team

• Management
• Practice Chiefs
• Programme Chiefs/Heads
• Teaching Staff
• Administration Staff
• Digital Academy Services
• Adjunct Staff

Community

• Our Alumni
• Our Industry Partners
• Our People
• Events & Happenings

More

• In the News
• Press Releases
• Annual Reports
• Join Us
• Getting to NUS-ISS

Web Analytics & SEO

Web Analytics & SEO are critical tools for modern organisations, enabling the optimisation of websites, online services, and digital marketing campaigns.

Overview

This 3-day introductory course provides a fast-paced, application-based introduction to Web Analytics & SEO, focusing on understanding organisational information needs and applying web analytics to achieve sales and marketing objectives.

Key Takeaways

At the end of the course, the participants will be able to:

• Identify the sales and marketing information required by users of the information
• Understand relevant web analytics tools and make recommendations to their organisation
• Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions
• Implement and apply web analytics and metrics to improve web performance
• Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance

Who Should Attend

This course is designed as an introductory course for anyone with an interest or needed requirement to understand web analytics and its application in business, sales and marketing.

What Will Be Covered

The course will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

Instructors

Course Manager: Ms. LIM Wee Khee, Chief, Digital Innovation & Design Practice

Certificate

Certificate of Completion: Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.