Program Overview

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NUS Business School

Overview

The NUS Business School offers a range of undergraduate and graduate programs, including the NUS BBA, NUS MSc Programmes, NUS MBA, and PhD.

Undergraduate Programs

• The NUS BBA
  • Year 1 and Year 2 Modules
  • Specialisation Modules
  • Elective Modules
  • Tentative Curriculum
  • Tips from Marketing Seniors
  • Career Roadmap
  • Beyond the Classroom
  • Scholarships, Prizes and Bursaries
• Double Degree Programmes

Graduate Programs

• The NUS MSc Programmes
• The NUS MBA
• The NUS Executive MBA
• The NUS Executive MBA (Chinese)
• UCLA-NUS Executive MBA
• PhD

Executive Development

• Executive Education

Scholarship & Awards

• The NUS BBA
• The NUS MSc Programmes
• The NUS MBA

Faculty & Research

Departments

• Accounting
• Analytics & Operations
• Finance
• Management & Organisation
• Marketing
• Real Estate
• Strategy & Policy

Research Centres

• Business Analytics Centre
• Centre for Governance and Sustainability (CGS)
• Centre for Investor Protection (CIP)

Research Excellence

• Faculty Research
• Faculty Directory
• Publications
• Case Studies
• Professorships

Student Life

Career Services

• Career Development
• Recruit Talent

Entrepreneurship

• NUS Enterprise
• NUS Overseas College

Clubs & Organisations

• BIZAD Club
• The Master's Club (TMC)
• MBA Student Council/Club
• NUS Communities

Campus Facilities

• Housing & Dining

Collaborate

Partnerships

• Academic Partnerships
• Corporate Partnerships

Alumni Associations

• BizAlum
• NUS Business School Alumni

Marketing

Faculty & Research

• Faculty
• Inside Look on Profs
• Research Articles
• Books and Cases
• Recognition
• Industry Consultative Committee

Programmes

• BBA
  • Year 1 and Year 2 Modules
  • Specialisation Modules
  • Elective Modules
  • Tentative Curriculum
  • Tips from Marketing Seniors
  • Career Roadmap
  • Beyond the Classroom
  • Scholarships, Prizes and Bursaries
• MSc (MAI)
  • Modules
  • Professors
  • Tips from MAI Seniors
  • Beyond the Classroom
  • How to Apply
• PhD
  • Curriculum
  • Testimonials
  • Placements
  • How to Apply
• Other Programmes
  • MBA
    • Marketing Modules
    • Prizes
  • MSc (Mgmt) + CEMS
    • Marketing Modules

Explore

• Faculty Openings
• Seminars

Tentative Curriculum

Semester I | Semester II
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Level 1000 modules
MKT1705
Principles of Marketing | MKT1705
Principles of Marketing
MKT1705X
Principles of Marketing (Non-Business students) | MKT1705X
Principles of Marketing (Non-Business students)
Level 2000 modules
MKT2711
Marketing Venture Challenge | MKT2711
Marketing Venture Challenge
Level 3000 modules
MKT3701
Marketing Strategy: Analysis & Practice | MKT3701
Marketing Strategy: Analysis & Practice
MKT3702
Consumer Behaviour | MKT3702
Consumer Behaviour
MKT3711
Services Marketing | MKT3711
Services Marketing
MKT3714
Digital Marketing | MKT3714
Digital Marketing
MKT3715
Business-to-Business Marketing | MKT3715
Business-to-Business Marketing
MKT3716
Customer Relationship Management | MKT3716
Customer Relationship Management
MKT3717
Product & Brand Management | MKT3717
Product & Brand Management
MKT3718
Advertising & Promotion Management | MKT3718
Advertising & Promotion Management
MKT3722
Research for Marketing Insights | MKT3723
Wealth Management Marketing
MKT3724
Sustainability Marketing | MKT3724
Sustainability Marketing
| MKT3812
Game Theory & Strategic Analysis
Level 4000 modules
MKT4719
Distribution Management: Channels and Platforms | MKT4720
Product Experience Management
MKT4720
Product Experience Management | MKT4722
Personal Selling & Sales Management
MKT4722
Personal Selling & Sales Management | MKT4723
Customer Experience Management
MKT4723
Customer Experience Management | MKT4761A
Growing & Marketing the Next On-Demand Unicorn
MKT4761F
Disruption and Marketing | MKT4761F
Disruption and Marketing
MKT4811
Pricing Strategy | MKT4811
Pricing Strategy
MKT4812
Marketing Analytics |

Departments

• Accounting
• Analytics & Operations
• Finance
• Management & Organisation
• Marketing
• Real Estate
• Strategy & Policy

Programmes

• Executive Education

Research Centres

• Business Analytics Centre
• Centre for Governance and Sustainability (CGS)
• Centre for Investor Protection (CIP)

Resources

• NUS Business School

NUS Business School

15 Kent Ridge Drive Singapore

Legal

• Branding guidelines

Copyright

National University of Singapore. All Rights Reserved.