Program Overview

Program Overview

The NUS MSc in Marketing Analytics and Insights offers an innovative curation of modules that allows students to blend the art and science of marketing. From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, professors are dedicated to nurturing all-rounded marketers in the digital age and beyond.

Study Awards

Limited Full Scholarship & study awards are available for selected outstanding applicants. Study awards will cover a portion of the programme fees. There is no need to apply separately for the study awards and scholarships, but candidates must submit an application by the first cut-off date. Study award and scholarship recipients are chosen based on merit in the following categories:

• Excellence: This study award is given to outstanding candidate(s) who have done exceptionally well in their academics, as well as during the application process (e.g. interviews).
• Diversity: This study award is given to outstanding candidate(s) who come from diverse personal and professional backgrounds and experience, and can contribute to the overall experience of their cohort.
• Resilience: This study award is given to outstanding candidate(s) who have demonstrated determination and resilience to achieve excellence in spite of adversity and hardship.
• Achievers: This study award is given to outstanding candidate(s) who have achievements in activities outside of the classroom, e.g. promoting or contributing to the UN SDGs; community service in social, environment, or other sectors; entrepreneurship, etc.
• Local Candidates: This study award is given to outstanding candidate(s) who are Singaporeans or Singapore PRs.
• ASEAN Candidates: This study award is given to outstanding candidate(s) who are nationals of an ASEAN country.
• NUS Alumni: This study award is given to outstanding candidate(s) who are NUS Alumni.

Financial Aids

• Prodigy Finance: Offers loans to international postgraduates attending top universities like the National University of Singapore.
• InCred: An India-based new-age financial services platform that leverages technology and data science to make lending quick and easy.
• Credenc.com: An end-to-end education lending fintech platform that has helped finance Indian students for 2000+ courses in more than 50 countries worldwide.

The NUS Difference

• Explore Your Potential
• World Class Faculty
• Global Alumni Network

Life at NUS Business

• Student Life
• Corporate Engagement

Fees & Finances

• Programme Fees
• Study Awards & Financial Aid
• Expenses

Academics

• MSc in Marketing Analytics & Insights
• MSc in Marketing Analytics & Insights +CEMS MIM

Admissions

• Admission Requirements
• Application Process
• Application Checklist

Program Testimonial

“The NUS MSc in Marketing Analytics and Insights offers an innovative curation of modules that allows me to blend the art and science of marketing. From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, our professors are dedicated to nurturing all-rounded marketers in the digital age and beyond.” - Lim Zi AI, Singapore, Master of Science in Marketing Analytics and Insights, Class of 2021.