Program Overview

Master of Arts in Arts and Cultural Entrepreneurship

Overview of the Programme

The Master of Arts in Arts and Cultural Entrepreneurship programme is designed to cater to the needs of creative professionals and meet the strong demands of Singapore’s and Asia’s ever-changing cultural creative industry sector. This programme offers a solid foundation in the administration, management, and leadership of arts and culture, preparing students as future leaders of the creative cultural industry.

What is Arts and Cultural Entrepreneurship?

Arts and cultural entrepreneurship involves using innovative and strategic approaches to create, develop, and sustain cultural and artistic projects, products, and organisations. Entrepreneurial activities in the arts and culture sector can range from launching a new artistic venture, developing a creative project, building a cultural institution, or promoting cultural events and programmes.

Career Pathways

The programme equips students with the skills, knowledge, and expertise to become creative professionals and arts leaders. Students completing the programme will work in fields ranging from visual and performing arts, cultural policy, art, media and design, galleries, museums, heritage, advertising, fashion, and education.

Key Features

• Creative entrepreneurship
• Cultural policy design and implementation
• Cultural evaluation of arts and culture programmes
• Ecologies in creative economies, cultural industries, and art institutions
• Arts and cultural resource management
• Cultural heritage applications regionally and internationally
• Cultural diplomacy and soft power
• Cultural complexity and intelligence
• Digital marketing of arts and culture
• Data analytics of arts and culture
• Arts law and governance
• Economics and business of the arts
• Curatorial practices of arts and culture
• Events management of arts and culture

Learning Outcomes

1. Attain proficiency in cultural theory and understanding of arts and creative industry trends
2. Acquire skills in management and marketing of the arts and creative industries
3. Formulate business ideas in the arts and creative industries
4. Apply entrepreneurial principles to develop sustainable business opportunities in the arts and creative industries
5. Gain industry knowledge that will create cultural, economic, and social impact in the arts and creative industries
6. Become leaders in the arts and creative industries

Programme Structure

The NUS Master of Arts in Arts and Cultural Entrepreneurship is a 40-Unit coursework-based Master’s Degree programme.

Core Courses

1. NM5218 Cultural Policy
2. ACE5401 Approaches to Arts & Cultural Entrepreneurship *Note: Students from the 2022 intake will also need to take SE5263 Cultural Resource Management in SE Asia.

Elective Courses

1. ACE5404 Heritage: Peoples and Institutions
2. ACE5405 Culture Industries and the Law
3. ACE5406 Arts Business
4. ACE5407 Museums, Exhibitions and the Curatorial
5. ACE5408 Managing Cultural Events
6. ACE5409 Arts Research and Social Practice
7. ACE5410 Cultural Diplomacy and Intelligence
8. ACE5411 Cultural Analytics and Informatics
9. ACE5413 Consulting as an Advanced Communication and Career Skill
10. ACE5415 Sustainability and Creativity
11. ACE5403 Internship (8 units)
12. ACE5402 Final Year Project (4 units)
13. Limited Electives from the NUS Master of Communication programme and the NUS School of Business.

Programme Highlights

1. Teaching and Learning in our campus’ various flagship cultural precincts and facilities
2. Opportunities to learn through engagements with Singapore’s National Heritage Board (NHB)
3. Flexible Study Options that fit your busy schedule
4. Internship programme
5. Multidisciplinary Advantage

Admissions and Application Information

Our intake occurs annually in August, with the application period running from 1 September to 30 November of the preceding year.

Entry Requirements

• Information regarding entry requirements is available upon request.

Course Information

• Detailed course information is available upon request.

What Our Lecturers Say

• Testimonials from lecturers are available upon request.

Industry Engagement

• Information regarding industry engagement is available upon request.