Program Overview

Master of Science in Sports Business

The Master of Science in Sports Business offered by the NYU SPS Preston Robert Tisch Institute for Global Sport integrates business theory and sport management insights and techniques to prepare students for a wide range of sports business jobs. This program combines classroom learning with real-world experiences like lectures, workshops, and internships.

Program Details

• Duration: Complete your NYU graduate studies in as little as 12 months.
• Tuition: $2,785 per credit, $27,562 per term (10-12 credits).
• Credits: 36 credits.
• Study Options: Online, hybrid, or onsite.
• Minimum Duration: 12 months.

Why This Degree?

• Who should apply?: Experienced marketing, public relations, product management, sales and procurement, and strategic communication leaders at director or VP levels.
• Why earn this degree?: Build expertise in digital marketing, strategic communication, and public relations. Develop critical thinking and leadership skills needed to drive business growth and ascend into the C-suite.
• What can I expect?: Graduates are prepared for executive-level roles such as Chief Marketing Officer (CMO), Chief Communications Officer (CCO), Chief Growth Officer (CGO), and Chief Experience Officer (CXO).
• Who will teach me?: Learn from industry experts, leading academics, and scholar practitioners in marketing and strategic communications.
• Enrich your network: Join a global network of industry-leading alumni, faculty, and students.

What You’ll Study

• Core Curriculum: Acquire a deep foundation in core areas, including sports law, leadership in sports, and sports finance and economics, as well as sports analytics, digital sports media and marketing, sport management, and sports engagement.
• Electives: Explore specialized topics that can help define your career path.
• Capstone: Participate in a comprehensive project that combines research, sports industry trends, and real-world scenarios.
• Focus Areas: Find the career path that's right for you with curated focus areas composed of elective courses.
• Optional Internship: Take advantage of the Tisch Institute's deep connections with industry professionals with internships at sports teams, leagues, media outlets, sports marketing firms, and more.

Where You’ll Go

• Graduate Outcomes: Graduates work in a variety of fields across the sports industry, from sport marketing to roles redefining the art and science in sport management.
• Alumni Employers: Companies include Creative Artists Agency, Major League Baseball, Capelli Sport, Major League Soccer, New York Road Runners, Novo Consulting, United States Tennis Association, IMG, Mission Athletecare, National Basketball Association, Tough Mudder, WSC Sports, ESPN, Madison Square Garden, Bridgeport Islanders, DLA Piper, Nike, and Spectrum.
• Alumni Roles: Positions include Account Executive, Athletics Manager, Coaching, Corporate Partnerships, Events Management, Marketing, Operations, Statistics and Data Analysis, Team Management, and Sponsorships.

Admissions

• Deadlines:
  • Spring 2026:
    • Priority: August 1, 2025, Decision Release: October 15, 2025
    • Regular: October 1, 2025, Decision Release: November 15, 2025
    • Final (Updated): December 15, 2025, Decision Release: December 19, 2025
  • Fall 2026:
    • Priority 1: November 1, 2025, Decision Release: December 15, 2025
    • Priority 2: January 15, 2026, Decision Release: April 1, 2026
    • Regular: May 1, 2026, Decision Release: June 15, 2026
    • Final: July 1, 2026, Decision Release: July 15, 2026

Real World Experiences

• Global Field Intensive: Gain hands-on experience by tackling problems facing today's professional sports teams, intercollegiate athletics, and the sport industry at large.
• Examples: Global Field Intensive programs in Paris, France, and Seoul, South Korea, provide behind-the-scenes tours and meetings with industry executives.

Alumni and Faculty

• Alumni Stories: Meet alumni who are achieving their ambitions in sports business.
• Faculty Directory: View faculty members who are experts in their fields, providing a competitive advantage in the sports job market.

Frequently Asked Questions

• Job Opportunities: Many jobs are available in the field of sports business, including Premium Sales Associate, Statistics and Player Participation Quality Assurance Associate, Business Development Manager, and more.
• Degree Difference: The MS in Sports Business differs from an MBA in Sports Management by providing a 100% focus on the field of sports business.
• Career Pursuit: An MS in Sports Business from NYU provides access to cutting-edge training, development, and networking opportunities, giving professionals a competitive advantage in the sports industry.
• Sports Business vs. Sports Administration: While terms can be used interchangeably, the MS in Sports Business focuses on specialized topics like Integrated Marketing Communication, Global Sport Business, and Sports Analytics.