Program Overview

---

Publishing (MS)

The Master of Science in Publishing provides students with a practical foundation in book and media publishing. Through a combination of classroom learning and hands-on computer laboratory study of key programs and platforms, the Master of Science in Publishing helps students master the key skills required for success in today’s publishing workplace.

Program Description

With an emphasis upon real-world, real-workplace learning, the 36-credit Master of Science in Publishing focuses on the creative and content development components of the industry, including editing for print and digital formats as well as key business functions such as marketing and publicity, sales, and business development. Students may elect to take a flexible full-time (courses three or four nights a week) or part-time schedule, designed to accommodate their studies and their work in the industry.

Taxonomy Codes

• NYSED: 20181
• HEGIS: 0602.00
• CIP: 09.1001

Program Requirements

The program requires the completion of 36 credits, comprised of the following:

• Required Courses:
  • PUBB1-GC 1005: Introduction to Book Publishing (1.5 credits)
  • PUBB1-GC 1010: Introduction to Media (1.5 credits)
  • PUBB1-GC 1100: Management and Leadership (1.5 credits)
  • PUBB1-GC 1150: Principles of Finance in Publishing (3 credits)
  • PUBB1-GC 1155: Finance in Publishing II (1.5 credits)
  • PUBB1-GC 1200: Introduction to Marketing & Branding (3 credits)
  • PUBB1-GC 1250: Publishing and the Law (3 credits)
• Areas of Study:
  • Select at least three credits from each Area of Study, as well as an additional three credits from any of the Areas of Study:
    • Media Content Development
    • Media Marketing and Distribution
    • Media Profitability
• Electives:
  • Select six credits from any of the courses listed below or they may choose to take additional courses from the Areas of Study:
    • PUBB1-GC 3015: Advanced Book Seminar
    • PUBB1-GC 3025: Advanced Magazine Seminar
    • PUBB1-GC 3035: Advanced Management Seminar
    • PUBB1-GC 3045: Advanced Media Seminar
    • PUBB1-GC 3055: Advanced Digital Seminar
    • PUBB1-GC 3065: Advanced Law Seminar
    • PUBB1-GC 3075: Adv Marketing Seminar
    • PUBB1-GC 3412: Publishing Works in Translation
    • PUBB1-GC 3413: Agenting Workshop: Beyond The Basics
    • PUBB1-GC 3910: Internship in Publishing 1
• Capstone:
  • Students are required to take the Capstone Thesis course in their final semester, in conjunction with its co-requisite, PUBB1-GC 1155 Finance in Publishing II:
    • PUBB1-GC 1900: Capstone (3 credits)

Areas of Study

The MS in Publishing offers three areas of study for students to tailor their coursework. These correspond with the functions of the publishing industry: Media Content Development, Media Marketing and Distribution, and Media Profitability.

Media Content Development

Students explore how to create and edit engaging, immersive content across media platforms including books, magazines, mobile, web, and video.

• Course List:
  • PUBB1-GC 3310: Editing Creative Content (3 credits)
  • PUBB1-GC 3320: Book Acquisition & Editing (3 credits)
  • PUBB1-GC 3360: Web Design: From HTML to Web Destinations (3 credits)
  • PUBB1-GC 3370: Design Skills for Publishing: Introduction to Photoshop and InDesign (3 credits)
  • PUBB1-GC 3375: Advanced Design Skills for Publishing (3 credits)
  • PUBB1-GC 3380: Children's Book Publishing: An Intensive (3 credits)
  • PUBB1-GC 3400: Advanced Book Editing (1.5 credits)
  • PUBB1-GC 3401: Workshop in Academic and Independent Presses (1.5 credits)
  • PUBB1-GC 3403: Children’s Book Editing (1.5 credits)
  • PUBB1-GC 3404: The Craft of Copyediting (1.5 credits)
  • PUBB1-GC 3406: Graphic Novels/Manga (1.5 credits)
  • PUBB1-GC 3408: Niche Markets: Mystery, Science Fiction & Horror (1.5 credits)
  • PUBB1-GC 3409: Niche Markets: Romance (1.5 credits)
  • PUBB1-GC 3411: The Role of the Literary Agent (1.5 credits)
  • PUBB1-GC 3420: Advanced Magazine Editing (1.5 credits)
  • PUBB1-GC 3421: Magazine Managing Editorial and Production (1.5 credits)
  • PUBB1-GC 3440: Principles of Art and Design (1.5 credits)
  • PUBB1-GC 3441: Book to Screen (1.5 credits)
  • PUBB1-GC 3452: Mobile Media Platforms and Practices (1.5 credits)
  • PUBB1-GC 3454: Writing and Editing for Digital Platforms (1.5 credits)
  • PUBB1-GC 3455: The Role of Video in Publishing (1.5 credits)
  • PUBB1-GC 3456: Workshop in Video Editing (1.5 credits)
  • PUBB1-GC 3457: Workshop in Sales and Marketing Copy (1.5 credits)

Media Marketing and Distribution

Students learn how to sell or distribute media products to targeted audiences.

• Course List:
  • PUBB1-GC 3110: Book Sales and Merchandising (3 credits)
  • PUBB1-GC 3160: Media Revenue Streams: Advertising and Consumer Marketing (3 credits)
  • PUBB1-GC 3451: Exploring User Interface Design (1.5 credits)
  • PUBB1-GC 3453: Publishing Analytics and Consumer Insights (1.5 credits)
  • PUBB1-GC 3470: Book Marketing and Branding (1.5 credits)
  • PUBB1-GC 3471: Branded Content in the Media Business (1.5 credits)
  • PUBB1-GC 3472: Media Marketing and Branding (1.5 credits)
  • PUBB1-GC 3473: Publicity Practices in Publishing (1.5 credits)
  • PUBB1-GC 3474: Data and Research in Media (1.5 credits)
  • PUBB1-GC 3475: Social Media Marketing Strategies (1.5 credits)

Media Profitability

Students develop their understanding of how to grow media businesses across platforms, both domestically and internationally.

• Course List:
  • PUBB1-GC 2010: Digital Financials: Web, Mobile and Emerging Platforms (3 credits)
  • PUBB1-GC 3200: Media Brand Financials (3 credits)
  • PUBB1-GC 3210: Book Publishing Financials (3 credits)
  • PUBB1-GC 3220: From Idea to Empire: New Business Development (3 credits)
  • PUBB1-GC 3230: The Global Marketplace: Challenges & Opportunties (3 credits)
  • PUBB1-GC 3430: Digital Management Strategies: Amazon, Apple, Facebook, & Google (1.5 credits)
  • PUBB1-GC 3432: Managing a Digital Brand (1.5 credits)
  • PUBB1-GC 3450: Digital Formats: Audio, Podcasts and eBooks (1.5 credits)
  • PUBB1-GC 3561: Publishing Start-Ups: Strategies for Success (1.5 credits)

Sample Plan of Study

Plan of Study Grid:

• 1st Semester/Term:
  • PUBB1-GC 1005: Introduction to Book Publishing (1.5 credits)
  • PUBB1-GC 1010: Introduction to Media (1.5 credits)
  • PUBB1-GC 1150: Principles of Finance in Publishing (3 credits)
  • PUBB1-GC 1200: Introduction to Marketing & Branding (3 credits)
  • PUBB1-GC 1250: Publishing and the Law (3 credits)
• 2nd Semester/Term:
  • PUBB1-GC 1100: Management and Leadership (1.5 credits)
  • Area of Study Course (Full-semester) (3 credits)
  • Area of Study Course (Full-semester) (3 credits)
  • Area of Study Course (Full-semester) (3 credits)
  • Area of Study Course (Half-semester) (1.5 credits)
• 3rd Semester/Term:
  • PUBB1-GC 1900: Capstone (3 credits)
  • PUBB1-GC 1155: Finance in Publishing II (1.5 credits)
  • Area of Study Course (Half-semester) (1.5 credits)
  • Area of Study Elective (Full-semester) (3 credits)
  • Area of Study Elective (Half-semester) (1.5 credits)
  • Area of Study Elective (Half-semester) (1.5 credits)

Learning Outcomes

Upon successful completion of the program, graduates will:

1. Apply specific knowledge of the context and content of the media industry including book, magazine, and digital publishing to editorial and content development, including design.
2. Identify legal principles and doctrine as applied to media and assess how these principles and doctrine drive business practices across all platforms.
3. Apply marketing, audience development, sales and distribution functions of the media industry to current business practices.
4. Apply key digital platform, program, business model, and market strategies to the planning and execution of content creation and business outcomes.
5. Develop financial models driving print and digital media across all media platforms.
6. Write clear, logical and persuasive reports for the media business.
7. Present complex, multi-faceted material in a clear, precise and persuasive fashion.
8. Apply key business and leadership skills required to run effective existing and new media businesses on a global scale; incorporate this into professional growth and career advancement.

Policies

Program Policies

• ABSENCE POLICY: Students are expected to attend all class sessions. Attendance will be taken into consideration when assigning final grades.
• AI-CONTENT GENERATING TOOLS: Students are not restricted from using AI-content generating tools in their assignments, but should always do so in conversation with their faculty member and with appropriate attribution.
• ASSIGNMENTS SUBMITTED DIGITALLY: Assignments will be submitted digitally, via NYU Brightspace’s File Exchange or Assignments functions, at the professor’s discretion.
• LATE ASSIGNMENTS: Students must submit any assignments by the due date, or they will be downgraded one grade increment for each day that an assignment is late, including weekend days.
• IN-CLASS CONTRIBUTIONS: In-class contributions are graded for the quality of contributions and not necessarily the quantity.
• GROUP PROJECTS: One concern students often have about working in teams is the issue of equity. Each team member is expected to carry an equal share of the workload.
• ACADEMIC INTEGRITY: Plagiarism involves borrowing or using information from other sources without proper and full credit.
• HONOR CODE: The MS in Publishing program expects the members of the community to act with integrity and honesty and to promote a sense of trust among students, faculty and administrators.
• WRITTEN ASSIGNMENTS: Since good writing counts in business, especially in publishing, part of the grade for written work will be based on writing – 85% will be based on content and 15% on grammar, spelling and clarity.
• TEXTING, EMAILING, AND BROWSING THE INTERNET IN CLASS: Please note that, out of courtesy to instructors and fellow classmates, all cell phones and other electronic devices should be turned off in class.
• WORKING/INTERNING FOR INSTRUCTOR: Students are not permitted to intern or work for an instructor while enrolled in that instructor’s class.

NYU Policies

University-wide policies can be found on the New York University Policy pages.

School of Professional Studies Policies

Additional academic policies can be found on the School of Professional Studies academic policy page.