Program Overview

Business Administration and Marketing Analytics (BAMA)

Overview

The Business Administration and Marketing Analytics (BAMA) program combines MBA studies with graduate coursework in marketing analytics, creating a unique set of skills and knowledge. Students take the MBA core courses and then complete the degree requirements for the MS in Marketing Analytics program.

Admissions

• Essay
• Transcript(s)
• TOEFL/IELTS/PTE (international graduate students)

Program-Specific Requirements

• Letter of Recommendation (1)
• Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE)
• CV/Resume

Application Deadlines

• Domestic Applicants: August 7, 2026
• International Applicants: March 13, 2026

Degree Program

The BAMA program offers a dual degree, Master of Business Administration and Master of Science (M.B.A. and M.S.).

Career Services

The Office of Career Services (OCS) provides dedicated, professional support to help students launch their careers. The center links students directly to recruiters through a variety of services, including on- and off-campus recruitment and the online resume database.

Location

The Smith School is located in the Baltimore/Washington, D.C./Northern Virginia corridor, offering one of the highest concentrations of culture, diversity, and career opportunities in the country.