Program Overview

Master of Digital Experience Innovation (MDEI) Program

The Master of Digital Experience Innovation (MDEI) is a professional, course-based Master's program delivered fully online. The program focuses on the development of creative leaders, with a strong focus on user experience design, marketing, project management, leadership, and business development. Students are taught by faculty as well as industry leaders.

Program Structure

MDEI consists of eight (8) core courses anchored by two (2) intensive workshops. These program intensives will provide students with the speed and flexibility of a short online program, while providing exciting real-world learning opportunities developed in collaboration with our industry partners.

Course Work

The program consists of 8 core required courses which can be taken on a full-time or part-time basis:

• DEI 612 Working in Teams
• DEI 613 Digital Media Solutions 1: Design Principles and Practice
• DEI 614 Principles of Marketing in a Globalized World: Leveraging Digital Technology
• DEI 623 Digital Media Solutions: Project Management
• DEI 616 Special Topics (Design and Innovation)
• DEI 625 Business Innovation and Impact
• DEI 626 User Experience (UX) Fundamentals and User Research (UER)
• DEI 627 Special Topics 2

Full-time Program Plan

Students enrolled in the MDEI full-time stream will take four courses per term for a total of two terms. The full-time program is eight months in duration. MDEI Program Intensives will take place at the beginning and the end of the program: Term | Activity
---|---
Fall | * Program intensive 1 * 4 courses Winter | * 4 courses * Program intensive 2

Part-time Program Plan

Students who wish to complete the program part-time will take two courses per semester, and will complete the program in 2 years (20 months). MDEI Program Intensives will take place at the beginning and the end of the program: Term | Activity
---|---
Fall | * Program intensive * 2 courses Winter | * 2 courses Spring | * OFF Fall | * 2 courses Winter | * 2 courses * Program intensive

Intensive Workshops

The program intensives take place at the beginning and the end of the program. They are developed by faculty in collaboration with industry partners and are designed to teach fundamental competencies and to reflect the outcomes of the core courses taught in each semester. Students will design, prototype, and evaluate innovative, forward-thinking design solutions, including problem formulation, solution design, and solution delivery.

Industry Projects

The Master of Digital Experience Innovation is a professionally-oriented program that connects you to the real world. You'll be mentored by professors and corporate partners, and complete industry projects that reflect real opportunities in the digital media sector.

• Sun Life Financial
  Students worked in a start-up environment on a new business initiative launched in August 2016, Sun Life Digital Health Solutions. Leveraging insights gained through research, students built a go-to-market strategy including designing an online interface.
• IBM Watson Analytics - Cognitive Marketing
  Students utilized user-centered strategies and practices to imagine the next generation of IBM Watson Analytics as a cognitive data visualization tool incorporating artificial technologies.
• IBM Watson Analytics - Cognitive Healthcare
  Students analyzed trends to identify and opportunity and solve a problem with human-centred design and product positioning techniques, and finally prototyped the solution.
• Toronto Police Service
  Students created a new digital strategy to facilitate the ways in which the public can interact with the police. This included leveraging its digital presence through a new digital brand and improving the usability and relevance of its tools.
• Media One Creative
  With Media One's current technology and marketing strategy in place, students redeveloped the website, set-up and integrated Salesforce, Pardot (MAP), Vidyard and created functionality within the website to allow visitors to have a fully self-guided sales journey.