Program Overview

Program Overview

The Digital Entrepreneurship course provides students with a comprehensive overview of digital entrepreneurship, aiming to apply the latest theory and concepts to the study of issues in the digital economy. By combining theory with prominent real-life examples, the course enables students to make sense of persistent debates on organizational and societal issues related to world-leading organizations in the digital economy.

Course Description

This course explores the design of dopamine-driven digital goods, examining how addictive features and gamification impact user engagement, along with the ethical considerations involved. Students assess the powerful role of digital crowds and online communities, evaluating the promises and perils of crowdsourcing and community management. Additionally, they explore the pillars of digital trust and how to build trust in digital goods and brands. They also examine the importance of learning from digital failures and explore the dark side of digital entrepreneurship, including its negative psychological, emotional, and financial effects, as well as ethical dilemmas and societal impacts.

Admission Requirements

• To apply for the course, students must either be enrolled in a bachelor's degree, have a bachelor's degree, or have passed a qualifying entry examination.
• Exchange students: nomination from their home university
• Freemovers: documentation for English Language proficiency

Lecturer

• Nicole Siebold, Associate Professor, Department of Management

Course Details

• Level: Bachelor's level - 5 ECTS
• Exam Date: July 22 at 9am-1pm (CEST)
• Exam Form: Written 4-hour online exam
• Venue: Campus Aarhus

Fees

• Exchange students: No Fee
• Freemovers, EU/EEA: 352 EUR
• Freemovers, NON-EU/EEA: 744 EUR
• Books, course materials, social programme, and housing are not included in the fee.

Program Structure

The course is part of the AU Summer University, which offers a range of courses and programs for students and professionals. The program includes:

• Welcome to AU Summer University
• Practical Information
• Courses
• How to apply
• Fees and living expenses
• Housing
• Social programme
• Information for guest lecturers
• Information for AU partner universities

Research Areas

The course is related to the research areas of digital entrepreneurship, innovation, and organizational management. The Department of Management at Aarhus University is involved in various research projects and initiatives in these areas.

University Information

Aarhus University is a top-ranked university in Denmark, known for its academic excellence and research quality. The university offers a range of undergraduate and graduate programs, including bachelor's and master's degrees, as well as PhD programs. The university has a strong focus on internationalization and collaboration with other universities and organizations around the world.