Program Overview

Introduction to the Master's Degree Programme in Digital Business Management

The MSc programme in Digital Business Management responds to the growing demand for professionals equipped to apply digital technologies and data-driven approaches to drive business innovation. The programme provides a comprehensive understanding of how digital technologies affect management, organisation, and work. It prepares students to contribute to accelerating digital development and help companies develop the skills necessary to create substantial value in the digital economy.

Programme Structure and Progression

The MSc programme in Digital Business Management offers a structured exploration of digitalisation through three interconnected perspectives: business, technology, and data.

• Business perspective: This perspective focuses on the strategic importance of embracing digital transformation to generate value within the digital economy. In the first semester, students study Value Creation in the Digital Economy and gain insight into the critical role of digital transformation. In the second semester, the course Organising for Digital examines how organisations can develop structures and processes to effectively leverage new digital opportunities.
• Technological perspective: This perspective equips students with a digital mindset that enables them to understand the technical foundations of digitalisation and the business potential of emerging technologies. In the first semester, the Digital Fundamentals for Emerging Technologies course introduces students to key technological concepts and provides hands-on programming experience. The Enterprise Architecture Management course in the second semester focuses on integrating technology with business operations.
• Data perspective: This perspective provides students with a comprehensive understanding of advanced methods. In the first semester, Research Methods for Digital Business introduces quantitative and qualitative methods, while the Data Science for Business course in the second semester teaches students to apply data-driven methods in decision-making processes and problem-solving in business contexts.

Industry Collaboration and Networking

Developed in collaboration with industry representatives, the MSc in Digital Business Management ensures that students meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and an optional internship with a company (in Denmark or abroad). This collaboration not only keeps the curriculum relevant but also provides students with real-world insights and networking opportunities, enhancing their employability upon graduation.

Career Opportunities

The MSc degree in Digital Business Management prepares students to drive digital transformation and leverage data-driven approaches to innovate across various industries and markets. The programme includes global case studies, providing students with an understanding of digital trends across international contexts.

• Positions include:
  • Digital Business Developer
  • Digital Transformation Specialist
  • Product Owner
  • Data Scientist
  • Consultant

Admission Requirements

In this section, you can learn more about the admission requirements relevant to the master's degree programme in Digital Business Management. Depending on your educational background and qualifications, there are different ways to meet the admission requirements:

1. International and other qualifications: This section is relevant for you if you have a Bachelor's degree or equivalent from an institution outside of Denmark or a Bachelor's degree or equivalent from a Danish institution that does not ensure you a 'Legal right of admission' or 'Direct admission'.

• General admission requirement: You must have a Bachelor's degree or equivalent that is comparable to a Danish Bachelor's degree in both level and duration (180 ECTS).
• Specific admission requirements: If you meet the general admission requirement, the university will continue to assess whether you meet the specific admission requirements. You can be admitted to the master's programme if the university assesses that your education has a level, scope, and content that corresponds to the academic requirements specified below. | Subject area | Number of ECTS | | --- | --- | | Methods | 15 | | Marketing | 7.5 | | Finance | 7.5 | | Accounting | 7.5 | | Organisation and leadership theory | 7.5 | | Microeconomics | 5 | | Operations management | 5 | | Additional ECTS points within the abovementioned areas | 20 | | Bachelor’s project | 10 | | Total | 85 |

2. Legal right of admission: The following Bachelor's degree programme(s) from Aarhus University entitles you to an offer of admission to the Master's degree programme in Digital Business Management:

• Bachelor's degree programme in Economics and Business Administration (HA)

3. Direct admission: Certain Bachelor's degree programmes from Aarhus University and various other Danish Universities have been determined to meet the admission requirements to this Master's degree programme in Digital Business Management:

• Bachelor's degree programme in Economics and Business Administration (HA) from Aarhus University
• Bachelor's degree programme in Business Administration with supplementary subject (Erhvervsøkonomi med tilvalg) at study plan 2017 and onwards from Aarhus University
• Bachelor's degree programme in Economics and Business Administration (HA - general business economics) from Copenhagen Business School, University of Southern Denmark, Aalborg University, or Roskilde University

English Language Requirements

In order to be admitted to this programme, you must meet the university's English language requirements. Students with a Bachelor's degree from Aarhus University with a so-called 'Legal right of admission' are exempt from the English language requirement.

Programme Structure

The study programme consists of two semesters in the first year, which cover the compulsory courses in the programme specialisation, and two semesters in the last year, which are reserved for the student's own specialisation.

• First semester: You follow the prerequisite courses that form the methodological and academic basis for the further study programme.
• Second semester: You follow the specialisation courses of the programme.
• Third semester: You can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University, or at one of our more than 300 partner universities abroad. You can also participate in project-based internship programmes either in Denmark or abroad.
• Fourth semester: This is devoted to the final thesis. You may choose the topic of the thesis freely and get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort.

Career Perspectives

The MSc degree in Digital Business Management prepares students to lead and manage the digital transformation of companies of all sizes and to create business opportunities using digital technologies and data-driven methods. After completing this programme, students will be able to:

• Understand and analyse how to manage the complex and challenging strategic, business, and organisational processes taking place in the intersection between business and digital technology within various areas of the business
• Master the processes of assessing, selecting, analysing, and implementing the digital technologies and IT systems needed to support digitalisation and create business value
• Design and structure a digital enterprise, its components, its integrations, and its business models
• Understand and appropriately choose and apply data science methods to solve business problems as well as understand the possibilities and limitations of data science and business analytics

Positions include:

• Digital Business Developer
• Digital Transformation Specialist
• Product Owner
• Data Scientist
• Consultant

Meet Potential Employers

The programme includes insights from industry professionals, providing students with a deeper understanding of the job market and potential career paths.

• Emil Skjold Andersen, Partner, Barma: The degree programme is unique because it has a strong focus on the commercial aspects of digitalisation. Many businesses focus extensively on digitalisation but often forget to analyse the external business opportunities provided by digitalisation, including preparing specific business cases or in-depth market analyses.
• Alexander Andreasen, Manager, PwC: Businesses in general are undergoing digital transformation, and understanding technologies and their potentials has the highest priority for many, regardless of the industry. Digital Business Management hits this right on target in this regard because Digital Business Management graduates can use digital technologies to reinvent business models or transform products and customer experiences and to ultimately create value for businesses.
• Niklas Craft, Head of Agile and Transformation Consultant, IBM Denmark: The degree programme provides a commercial perspective on the future use and development of IT, as well as insight into how to navigate and manage this development. The programme provides a unique basis for taking on various IT and business roles in businesses with large or small IT projects.