Program Overview

Master's Degree Programme in Strategic Communication

Introduction

The Master's Degree Programme in Strategic Communication is designed to provide students with a strategic and managerial approach to communication, focusing on the actual processes and practice of communication and communication management. The programme prepares students for handling diverse communications challenges facing contemporary public and private organisations and agencies.

Programme Structure

The programme consists of four semesters:

1. First Semester:
   • Strategic Leadership: Psychology and Practice (10 ECTS)
   • Organisational Theory (10 ECTS)
   • Methods in Strategy, Organisation and Leadership (10 ECTS)
2. Second Semester:
   • Corporate Communication (10 ECTS)
   • Organisational Change and Leadership (10 ECTS)
   • Human Resource Management and Development (10 ECTS)
3. Third Semester:
   • Elective Courses (30 ECTS)
4. Fourth Semester:
   • Master's Thesis (30 ECTS)

Admission Requirements

To be admitted to the Master's Degree Programme in Strategic Communication, applicants must meet the general admission requirement and the specific admission requirements.

• General Admission Requirement:
  • A bachelor's degree or equivalent that is comparable to a Danish bachelor's degree in both level and duration (180 ECTS).
• Specific Admission Requirements:
  • The university assesses whether the applicant's education has a level, scope, and content that corresponds to the academic requirements specified below.
  • Subject Area | Number of ECTS
    • Methods: 10 ECTS within quantitative methods or statistics (only 5 ECTS can be covered by Mathematics)
    • Marketing: 7.5 ECTS
    • Finance: 7.5 ECTS
    • Accounting: 7.5 ECTS
    • Organisation and leadership theory: 7.5 ECTS
    • Microeconomics: 5 ECTS
    • Operations management: 5 ECTS
    • Additional ECTS points within the abovementioned areas: 20 ECTS
    • Bachelor's project: 10 ECTS
    • Total: 85 ECTS

English Language Requirements

Applicants must meet the university's English language requirements. Students with a bachelor's degree from Aarhus University with a so-called 'Legal right of admission' are exempt from the English language requirement.

Career Opportunities

The MSc in Economics and Business Administration – Strategic Communication prepares students for a variety of career paths, including:

• Communication manager
• Brand manager
• Communication advisor
• Internal or external communications consultant
• Management communication advisor
• Campaign director
• Social media and community manager

Student Life

Aarhus BSS conducts research at the highest academic level, and all researchers are engaged in research projects covering a wide range of different subjects. The university encourages all students to spend time studying abroad, and every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at over 300 partner universities.

About Aarhus University

Aarhus University is a leading university in Denmark, and its research and educational programmes enable it to attract researchers, teachers, and students from all over the world, creating an international environment for research and learning. The university is committed to providing students with a world-class education and preparing them for successful careers in their chosen fields.