Program Overview

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AI Go-To-Market: The New Rules of Engagement

Master the art of bringing AI products to market

Taught by

Mahak Sharma

Head of Platform Partnerships at Gemini

Time

April 14 - May 12, 2025

Mondays, 5:00 - 7:00pm PT

Location

Live, Online

Price

$795

Enrollment Deadline

April 7, 2025

Course Overview

In today's AI-driven landscape, where building products is more accessible than ever, your Go-To-Market (GTM) strategy becomes the key differentiator. This comprehensive course cuts through the AI hype to deliver practical, actionable frameworks for building GTM strategies that drive hypergrowth. Moving beyond traditional SaaS playbooks, you'll learn dynamic approaches specifically tailored to AI products and services. Through a blend of theoretical foundations, hands-on case studies, and direct access to industry leaders, you'll develop the skills to navigate the unique challenges of bringing AI products to market.

What You Get

• Cutting-edge GTM frameworks and real-world case studies from successful AI companies to drive sustainable growth
• Hands-on experience creating a GTM strategy for an AI product or service
• Direct interaction with industry leaders and successful AI entrepreneurs
• Official Berkeley Engineering certificate that validates your expertise
• LinkedIn certification to showcase your newly acquired growth marketing expertise

Who Should Attend

• Entrepreneurs and startup founders building AI-powered products
• Business leaders responsible for AI product launches
• Product managers transitioning into AI product development
• Marketing professionals specializing in technology products
• AI technologists seeking business strategy expertise
• Small and medium business owners looking to leverage AI effectively

Course Schedule

• Week 1, April 14, The AI GTM Landscape
  • Understanding the unique challenges of AI product marketing
  • Core GTM frameworks for AI products
  • Project kickoff: Developing your AI GTM strategy
• Week 2, April 21, Pricing and Packaging for AI
  • Value-based pricing strategies for AI products
  • Packaging frameworks that align with AI capabilities
  • Building sustainable pricing models
• Week 3, April 28, GTM Execution
  • Channel strategy development
  • Marketing messaging in the AI era
  • Sales process optimization
• Week 4, May 5, Industry Insights
  • Panel discussion with successful AI startup leaders
  • Real-world case studies and lessons learned
  • Q&A with industry experts
• Week 5, May 12, Future Perspectives
  • Emerging trends in AI GTM
  • Student project presentations
  • Building an adaptive GTM strategy

Meet your Instructor

Mahak Sharma

Mahak Sharma is a seasoned GTM leader with a proven track record of driving innovation and growth at Google. Currently, she is at the forefront of Google’s AI efforts leading GTM & Ecosystem Partnerships for Gemini. Prior to her current role, she held various leadership positions at Google contributing to revenue growth, leading product growth teams at Twitter, and was an early employee at InMobi, where she played a key role in scaling their businesses globally. She is an active angel investor and advises several startups.