Program Overview

Program Overview

The Managing New Product Development course is designed to drive successful product innovation by exploring strategic execution and agile methodologies critical to new product success. This course is a cornerstone of the Advanced Project Management Certificate and is perfect for PMI and PDMA certified professionals.

Program Details

• Course Code: Not specified
• Start Date: March 30
• Time: N/A
• Duration: 16 Hours
• Program Type: Open-Enrollment/Public
• Certificate Type: FlexCert
• Format: Self-Paced Online
• CEUs: 1.6
• PDUs: 16
• Fees: $1,310

Program Experience

A high percentage of new product failures result from an inability to manage the uncertainty associated with conceiving, designing, and developing innovative products. Testing and validating at every stage of development must occur to ensure the new product's feasibility and scalability and help refine it to align with the market's needs. Knowing what questions to ask at each stage of the process is key to the success of a timely and successful product launch.

Following a systematic process can help gain clarity and confidence in the scope of the plan throughout the development phases. This course will discuss tools and methods that include concept exploration, business case identification, customer needs analysis, and requirements development. Modern techniques such as agile development, lean thinking, and rapid prototyping are presented.

Benefits

You will learn to:

• Use key market research tools at each stage of the NPD process
• Scope and scale your development process
• Determine the validity of your project requirements
• Select the appropriate lifecycle approach
• Ask critical questions at each stage of the NPD process
• Recognize and avoid common pitfalls

Topics

• Idea generation – Systematically search for new-product ideas
• Idea screening – Filter the ideas to pick out good ones
• Concept development and testing – Identify key stakeholders and their needs, develop design concepts
• Marketing strategy development/business analysis – Determine how the product will be marketed, review the sales, costs, and profit projections for the new product to determine whether they satisfy the company’s objectives
• Product development – Detailed design, development, testing
• Test marketing – Understand suitability of marketing strategy
• Market entry/commercialization – Introduce the new product into the market

Who Should Attend

• Managers
• Project managers
• Product managers
• Business analysts
• Technical professionals
• Business managers who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
• Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D
• Professionals who are focused on using technology as a competitive differentiator
• Professionals wanting to take on a more formal product management role

Schedule

• Course: Managing New Product Development
• Duration: 16 Hours
• Self-Paced Online: March 30, 2026 release; completes April 26, 2026

Parent Program

Advanced Project Management (APM)

Enhance your project management skills with the Advanced Project Management Certificate Program. Designed for experienced professionals, this flexible program allows you to choose from five electives to inject new skills into your repertoire and tackle complex challenges in your organization. Elevate your leadership and strategic capabilities to inspire and drive transformative action.

• Format: Self-Paced Online
• Certificate Type: FlexCert

Related Courses

• Dealing with Project Change: Navigate complexities in project management with our Dealing with Project Change course.
• Managing Without Authority: Enhance your influence in project management without formal authority in our Managing Without Authority course.
• Project Rescue and Recovery: Learn to identify warning signs and implement effective recovery strategies.
• Managing Supplier Performance: Enhance supplier relations and performance with our Managing Supplier Performance course.
• Critical Communications: Storytelling & Presentations: Master the art of persuasive communication with our Critical Communications course.
• Leading Organizational Change: Arm yourself with the tools needed to grow your leadership role in changing times.
• Predictability & Flexibility: Juggling Multiple Projects: Develop your ability to manage multiple projects with our Predictability & Flexibility course.
• Leading Effective Complex Projects: Lead complex projects with confidence using our Leading Effective Complex Projects course.
• Agile Techniques for Project Management: Master Agile Techniques for Project Management and enhance your skills in adapting to changes.

Instructors

Michael Brenner

Systems Engineering, Model-Based Engineering (MBSE), Aerospace Project Management