Program Overview

Introduction to BBA Global Business

The BBA Global Business is a flagship programme at City University of Hong Kong, designed to prepare students for the next generation of global executives. This programme provides students with unparalleled opportunities to study at partner Ivy League universities and participate in up to three exchanges to destinations across the world.

Programme Overview

The BBA Global Business emphasizes practical and experiential learning through consultancy-based courses, overseas study trips, tour-based courses, case competitions, and internships. The cross-disciplinary curriculum design equips students with the necessary general management skills for the dynamic global market, preparing them to become future global leaders.

Why Choose Global Business?

• Global Exposure: The programme allows students to gain a deeper understanding and appreciation of different cultures and ways of life.
• Collaboration with world-renowned universities: Students can study in summer programmes at universities such as the MIT Data Science Lab and the Harvard Summer School.
• Exchange opportunities: Students can spend a semester abroad, with some destinations exclusive to GBU students.
• Language proficiency: Students can develop their language proficiency by studying a foreign language related to global business.
• Industry practitioners: Students can gain updated market practices from industry practitioners who share their international working experience.

Programme Leaders

• Dr. NG Shuk Wai Raine: A seasoned academic with expertise in marketing, event marketing, selling, and sales management.
• Prof. CHAN, Lambert Lap Yip: A seasoned CEO with expertise in branding, strategic marketing, business development, and operations.

Programme Summary

• Admission Code: JS1001 (JUPAS)
• Period: 4 years
• Fee per annum (HKD):
  • Local Students: $47,000
  • Non-Local Students: $190,000
• Admission Requirements:
  • JUPAS Requirement
  • Admissions Score Reference
  • Year: 2025
  • Reference Score: Best 5 Subjects
  • Weighted Median Score: 29.5
  • Weighted Lower Quartile Score: 28

Conclusion

The BBA Global Business programme at City University of Hong Kong is a unique and exciting opportunity for students to gain a global perspective and develop the skills necessary to become future global leaders. With its emphasis on practical and experiential learning, collaboration with world-renowned universities, and exchange opportunities, this programme is an ideal choice for students who want to succeed in the dynamic global market.