Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
4 years
Details
Program Details
Degree
Bachelors
Major
Animation | Digital Media | Multimedia
Area of study
Arts | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


Bachelor of Arts and Science in New Media (BAS)

This major is designed for students who want to explore the intersection of art, science, and technology, and to develop the skills and knowledge necessary to succeed in the rapidly-evolving creative industries.


About this Major

Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology, and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking major is a response to this cutting-edge trend in the creative world.


This major emphasizes lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology, and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science, and technology in the creative industries, innovative education, and cultural management.


Period of Study

  • 4 years for students with recognized HKDSE or equivalent qualifications
  • 3 years for students with GCEAL, IB, or equivalent qualifications for admission to Advanced Standing I
  • 2 years for AD/HD graduates for programs recognized for admission to Advanced Standing II

Major Leader

  • Prof LAM Miu Ling, Associate Professor, PhD (The Chinese University of Hong Kong)

Deputy Major Leader

  • Prof LEUNG Pok Yin Victor, Assistant Professor, BA Architectural Studies (HKU), MSc Architectural Studies (Design and Computation) (MIT), Doctor of Sciences (ETH Zurich)

ENTRANCE REQUIREMENT

  • JUPAS
  • Non-JUPAS (Local Applicants)
  • International (Non-local Applicants)
  • Mainland Applicants

DEGREE CURRICULUM

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics, and installation.


Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualization methods and the integration of art, science, and culture.


Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema, and new media.


All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programs are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.


Students can also take free electives or minor(s) according to their personal or career interests to fulfill the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.


Graduation Credit Requirements

For Students Admitted in 2024 and Thereafter

  • Normative 4-year Degree:
    • Minimum for graduation: 120 credit units including:
      • Gateway Education: 21 credit units of Gateway Education courses and 9 credit units of School-specified courses
      • School Requirement: 12 credit units
      • Major Core: 12 credit units
      • Art and Science Studio: 12 credit units
      • Major Elective: 36 credit units
      • Free Elective/Minor: 18 credit units

For Students with GCEAL, IB, or Equivalent Admitted with Advanced Standing I

  • Sample Study Path:
    • Minimum for graduation: 93 credit units including:
      • Gateway Education: 15 credit units of Gateway Education courses and 6 credit units of School-specified courses
      • School Requirement: 12 credit units
      • Major Core: 12 credit units
      • Art and Science Studio: 12 credit units
      • Major Elective: 36 credit units

For Associated Degree/Higher Diploma Graduates Admitted with Advanced Standing II

  • Sample Study Path:
    • Minimum for graduation: 69 credit units including:
      • Gateway Education: 6 credit units of Gateway Education courses and 6 credit units of School-specified courses
      • School Requirement: 6 credit units
      • Major Core: 12 credit units
      • Art and Science Studio: 6 credit units
      • Major Elective: 33 credit units

Works

  • Stochastic Camera by Lazarus CHAN (BAS)

CAREER PROSPECTS

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development, and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science, and culture.


Alumni

  • Sam CHAN, Director/Co-founder of an art-tech start-up Restituo
  • Lazarus CHAN, New Media Artist
  • Hugo YEUNG, Emerging Digital Artist
  • Nix HE, Multimedia Designer & Visual Artist
  • Sky KUNG, Media Artist, Sound Designer & Performer

TUITION FEE

Information available upon request.


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