Program Overview

Programme Overview

The BBA Business Decision Analytics programme offers two streams: Business Analysis and Data Informatics. The programme is designed to provide professional training in areas such as business analytics, decision-making, and risk management.

Programme Structure

The programme structure includes major core and elective courses. The major core courses cover areas such as:

• Business Analytics & Decision
  • Probability and Applications in Business
  • Regression Analysis
• Business Intelligence
  • Enterprise Data Mining
  • Big Data Analytics
• Risk Management
  • Financial Risk Analytics
• Software Skills
  • Analytics Using SAS
  • Quantitative Business Analysis with VBA

The major elective courses are divided into two groups:

• Group A electives - Business analysis
  • Business Analysis & Decision
    • Predictive Analytics and Forecasting
  • Software Skills
    • Advanced Analytics Using SAS
  • Marketing Analysis
    • Business Survey Design
    • Quantitative Analysis for Marketing
  • Project
    • Business Analysis Project
  • Internship
    • Internship for Business Analysis and Operations Management
• Group B electives - wide choice from
  • Java Programming
  • Data Structures and Data Management
  • Python Programming for Business
  • Simulation
  • Business Project Management
  • Quality Management
  • Pricing and Revenue Management
  • Computational Linguistics
  • Any one Major Core or Elective course from other BBA Majors

Double Major Programme Structure

The BANL (Business Analysis Stream) has formed double major pairs with Business Economics, Finance, Information Management (Business Intelligence Stream), Management (Human Resources Management), and Marketing. Students can enjoy both major core subjects' pre-registration if they select one of these double major pairs in their Year 1.

Catalogue Term / Category of Students

The programme offers suggested study plans for each catalogue term of BANL Business Analysis Stream for normative 4-year, Advanced Standing I, and Advanced Standing II students. The study plans are subject to continuous review and change.

Programme Highlights

The programme highlights include:

• Business Analysis Stream
• Data Informatics Stream
• Decision Analytics Stream
• Double major programme structure with other BBA Majors