Program Overview

Programme Overview

The BBA Business Decision Analytics programme offers two streams: Business Analysis Stream and Data Informatics Stream. For the 2023 intake and thereafter, the programme is renamed to Business Decision Analytics, with two streams: Decision Analytics Stream and Data Informatics Stream.

Programme Structure

The programme structure includes a suggested study plan for each catalogue term of BANL Data Informatics Stream for normative 4-year, Advanced Standing I, and Advanced Standing II students. The Department reserves the right to adjust the semester of course offering whenever necessary. The study plans are subject to continuous review and change.

Programme Highlights (Data Informatics Stream)

The major courses are designed to provide professional training in the following areas:

• Data Analytics & Decision
  • Probability and Applications in Business
  • Analytics using SAS
  • Regression Analysis
  • Enterprise Data Mining
• Information Management
  • Python Programming for Business
  • Techniques for Big Data
  • Database Management
• Risk Management
  • Financial Risk Analytics
• Major Elective (choose TWO electives)
  • Corporate Accounting II
  • Auditing
  • Security Analysis and Portfolio Management
  • Financial Systems, Markets and Instruments
  • e-Business
  • Machine Learning for Business
  • Global Technology Entrepreneurship and Innovation
  • Strategic Entrepreneurship
  • Consumer Behaviour
  • Marketing Intelligence and Applications of Analytics
  • Business Survey Design
  • Any one Major Core or Elective course from other BBA Majors

Catalogue Term / Major

The suggested study plans are available for the following catalogue terms:

• 2020 Semester A / Normative 4-year or Advanced Standing I or II
• 2021 Semester A / Normative 4-year or Advanced Standing I or II
• 2022 Semester A / Normative 4-year or Advanced Standing I or II