Program Overview
Yale School of Management Programs
The Yale School of Management offers a range of programs for students, including:
- MBA
- Master of Advanced Management
- Master’s in Asset Management
- Master’s in Global Business & Society
- Master’s in Technology Management
- MBA for Executives
- Additional Programs
Program Details
Advanced Product Marketing
At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
Related Classes
The following classes are related to the Advanced Product Marketing course:
- Industry Primer: Telecommunications
- Industry Primer: Retail
- Industry Primer: Enterprise SaaS Sales Function
- Industry Primer: Consumer Packaged Goods
- Industry Primer: AI
- Industry Primer: Software
- Industry Primer: Media
- Industry Primer: Cloud Computing
- Industry Primer: Consumer Electronics
- Industry Primer: Blockchain
- Industry Primer: Core Banking Systems
- Function Primer: Finance
- Industry Primer: Digital Payments
- Professional Networking
- How To Negotiate Your Tech Job Offer
- Excel: Advanced Formulas and Functions (2023)
- Product Marketing Foundations
- Women Transforming Tech: Career Insights
- Career Path Counselor: Making It in Media and Entertainment
- Interviewing for Product Management Jobs
Industries
The Yale School of Management offers programs and resources in the following industries:
- Consulting
- CPG & Retail
- Entrepreneurship & Start-up
- Environment & Sustainability
- Finance & Banking
- Healthcare & Pharmaceuticals
- Investing
- Non-Profit, Education & Public Sector
- Real Estate, Energy & Manufacturing
- Technology, Media & Entertainment
Career Skills
The Yale School of Management provides resources to help students build their career skills, including:
- Explore Your Interests / Self Assessment
- Build Your Brand: Resume, Cover Letter & Story
- Plan Your Job Search
- Expand Your Network
- Prepare for Your Interview
- Evaluate Your Offer
- Start Strong in Your New Role
International Students
The Yale School of Management offers resources and support for international students.
About the CDO
The Career Development Office (CDO) at the Yale School of Management provides resources and support for students, including:
- CDO Team
- Career Advisors
- CDO Policies
- Resources for Yale SOM Students
- CDO Club Liaison
- Contact Information (removed for privacy)