Program Overview

Program Overview

The Leadership in Strategic Enrollment Management program is designed to help education leaders and enrollment professionals assess and improve their current systems using a collaborative, data-informed approach. This approach will help recruit, enroll, and retain students while paving the way for their social and academic success.

Program Details

Leadership in Strategic Enrollment Management takes place on the Harvard Graduate School of Education campus in Cambridge, Massachusetts. It is one of the few in-person enrollment management programs that offers in-person learning and is university-based.

• The institute is practical, timely, rigorous, and relevant.
• Grounded in research
• Focused on case studies from a wide variety of institutional types, contexts, and challenges
• Cohort-based

Learning Goals

By the end of the course, participants will:

• Explore the fundamentals of strategic enrollment management.
• Understand enrollment management theory and evidence and ways institutions have applied them to solve enrollment challenges.
• Identify data and integrate analyses to strengthen the plan.
• Learn to implement and assess enrollment management strategies.
• Establish a common understanding of strategic enrollment challenges and solutions.
• Develop a vocabulary to cultivate buy-in.
• Identify opportunities and build partnerships to work effectively towards strategic enrollment management.

Faculty Chair

• Drew Allen, Senior Lecturer on Education, focuses on using data and analysis to support strategic planning in higher education.

Who Should Attend

Leadership in Strategic Enrollment Management is recommended for higher education leaders and admissions professionals involved in student enrollment and retention. Since strategic enrollment management is collaborative, teams should include a cross-section of stakeholders, including:

• Directors of admissions (graduate and undergraduate)
• Vice presidents, vice provosts, assistant and associate deans
• Staff from departments such as enrollment, management, marketing, communications, financial aid, student success, student services, and institutional research

Tuition

The tuition covers all instructional materials, a daily continental breakfast and lunch, and beverages and light refreshments during scheduled breaks. Travel, lodging expenses, and most dinners are not included in this fee.

Executive Certificate in Higher Education Leadership

This program counts toward the Executive Certificate in Higher Education Leadership. Complete this program and two additional qualifying programs within 36 months to earn a distinguished credential designed to strengthen leadership capacity and help meet the evolving challenges of higher education.

Related Programs

• Institutional Research and Data Leadership in Higher Education
• Women in Higher Education Leadership
• Institute for Educational Management

Additional Details

• The program welcomes applications from both individuals and teams.
• First-time applicants need to create a Professional Education account to apply.
• Tuition assistance is available on a need and application basis.
• The daily rates for blocked hotel rooms in the Cambridge/Boston area typically range from $250 to $375 per room, plus applicable taxes.