Program Overview

Introduction to the Arts Leadership & Cultural Management Online Graduate Certificate

The University of Connecticut's (UConn) 12-credit, four-course, asynchronous Arts Leadership and Cultural Management Online Graduate Certificate provides the skills and knowledge needed to competently manage virtually any type of arts organization from day one. This 100% online program is ideal for artists, performers, or musicians interested in securing a career as part of an arts administrative team, as well as for those serving on a board of directors for an arts organization looking to better understand how to effectively participate in its governance.

Program Details

• The program consists of 12 credits, divided into four courses.
• The courses are delivered asynchronously, allowing for flexible learning.
• The program is designed to provide a comprehensive understanding of arts management, including marketing, financial accounting, fundraising, and the legal, philosophical, and community service aspects of arts organizations.

Learning Outcomes

At the completion of this comprehensive online certificate program, students will:

• Be ready to apply marketing principles to the arts environment, including unique value propositions, competitive analysis, audience retention, media planning, and campaign assessment.
• Develop a working knowledge of financial accounting, including cash vs. accrual accounting, assets and liabilities, non-cash expenses, fund accounting, statement activity, and statement of financial position.
• Be able to identify trends in philanthropic activity and create a fundraising plan for a professional arts organization, including the development cycle, research, mission-based funding, and new media in fundraising.
• Understand the structure and nature of arts organizations from the legal, philosophical, and community service aspects, including artist-led institutions, organizational management structures, conflict resolution, and problem-solving techniques.

Transferability of Credits

Credits earned in the Arts Leadership & Cultural Management Online Graduate Certificate may be transferable to the Master of Fine Arts in Arts Leadership & Cultural Management.

Application Deadlines

• Spring Semester: November 10
• Fall Semester: June 21

Program Benefits

The program is designed to fill the gaps in arts administration knowledge, providing a broader view of arts leadership and management. It helps students understand the business side of the arts, enabling them to secure careers in arts administration or advance their current roles. The program delivers comprehensive knowledge of how to run an arts organization successfully, covering all aspects from marketing and finance to fundraising and legal considerations.