Program Overview

Digital Marketing Certificate Program

The Digital Marketing Certificate is designed to equip professionals and aspiring marketers with the knowledge, tools, and strategic mindset needed to thrive in today’s fast-moving digital landscape. Delivered online, the program can be completed in about 6-12 months, giving you the agility to learn while balancing work or other commitments.

Program Overview

Through a robust curriculum, you will learn to map the entire digital marketing ecosystem, craft effective strategies across channels, plan and execute campaigns (including search, social, email, content, and blogging), and evaluate performance using analytics and optimization tools.

Program Benefits

• Develop an understanding of the digital marketing ecosystem and its various channels
• Learn how to create an effective digital marketing strategy
• Develop knowledge to create and sustain digital marketing campaigns
• Create engaging and effective content for various online marketing channels
• Utilize SEM tools to drive more traffic to your website
• Understand how to use social media platforms, blogging, video, and email marketing
• Gain insight on how to use tools and approaches to measure and evaluate the effectiveness of digital marketing campaigns

Who Should Attend

• Individuals looking for an entry-level job in digital marketing
• Marketing professionals seeking new skills or advancement
• Mid-level marketing professionals seeking to modernize their skill set
• Business professionals or non-profit employees who oversee the marketing function for their organization

Program Structure

• Duration: 6-12 months
• Tuition Fee: $3,500
• Certificate Fee: $125 (payable upon enrollment into the program after acceptance)

Required Courses

Digital Marketing

• Course Code: BUSA-40879
• Units: 3.00
• Fee: $695.00
• Description: The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production, and implementation of digital-marketing delivery methods, including email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media.

Content Marketing

• Course Code: BUSA-40880
• Units: 3.00
• Fee: $695.00
• Description: Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Digital Marketing Analytics

• Course Code: BUSA-40924
• Units: 3.00
• Fee: $695.00
• Description: Audiences are spending more of their time online, and in response, marketers are spending more of their resources there. This course will take students through navigating the digital landscape and how to utilize data to guide this journey.

Elective Courses

Choose two from the following:

Paid Search (PPC)

• Course Code: BUSA-40947
• Units: 3.00
• Fee: $695.00
• Description: Paid Search is also known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM). This course teaches the fundamental strategies needed to start PPC campaigns from scratch.

SEO Tools and Analytics

• Course Code: BUSA-40952
• Units: 3.00
• Fee: $695.00
• Description: Master SEO Tools & Analytics: Transform Data into Revenue-Driving Decisions. This course goes beyond theory, putting enterprise-grade SEO tools directly in your hands while teaching you the essential approaches to measure and evaluate SEO effectiveness.

Influencer Marketing

• Course Code: BUSA-40935
• Units: 2.00
• Fee: TBD
• Description: This course teaches the strategy, tools, and ethical practices behind today’s most effective influencer marketing campaigns.

Social Media Marketing

• Course Code: BUSA-40700
• Units: 3.00
• Fee: TBD
• Description: Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, email campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality.

Search Engine Optimization (SEO) and Marketing

• Course Code: CSE-41157
• Units: 3.00
• Fee: $695.00
• Description: Learn how to optimize your website for better positioning through search engines, including Google, Yahoo, and Bing.

Courses of Interest

Can be petitioned to count towards the certificate:

AI in Digital Marketing: Fundamentals and Applications

• Course Code: BUSA-41044
• Units: 2
• Fee: $595.00
• Description: Explore how Artificial Intelligence is transforming the marketing landscape.

Digital Marketing en Español

• Course Code: BUSA-41031
• Units: 3.00
• Fee: $595.00
• Description: This course is taught in Spanish and can be used in substitution of the required "Digital Marketing" course.

Elements of Marketing for Business Leaders

• Course Code: BUSA-41034
• Units: 2.00
• Fee: $595.00
• Description: Marketing today goes beyond creativity—it harnesses data, technology, and human insight to deliver powerful customer experiences.

Global Marketing

• Course Code: BUSA-40691
• Units: 3.00
• Fee: $695.00
• Description: Explore the excitement and challenges of marketing your product outside of the U.S.

Learning Formats

• Hybrid In-class: Traditional in-person class meetings with access to the online learning portal.
• Live Online: Fully online instructor-led training using live virtual class meetings.
• Online: Fully online instructor-led training on your schedule with no set meeting times.

Conditions for Admission

UC San Diego Extended Studies programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.

Transfer to Online MBA Program

Students who complete UC San Diego Extended Studies' Digital Marketing Certificate are eligible to receive a 9-semester credit block applied towards Antioch University's online Master of Business Administration Program.

Advisory Board

• Nancy Dynan, VP Marketing, prAna Living
• Beth Lynch, IMS Consultant, Entravision
• Neal Manowitz, VP Sales and Marketing, Sony Electronics
• Kirsty Nunez, President, Q2 Insights, Inc.
• Kenneth Wilbur, M.A., Ph.D, Assistant Professor, UCSD Rady School of Management

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