Program Overview

Marketing for High-Schoolers Program

The Marketing for High-Schoolers program is a dynamic, career-focused initiative that introduces students to the fundamentals of marketing while preparing them to earn a certificate of completion. Through engaging coursework, hands-on projects, and real-world case studies, students build essential skills in marketing strategy, content creation, branding, digital marketing, market research, and more. Along the way, they also strengthen valuable personal skills, such as communication, leadership, problem-solving, and the confidence to present ideas effectively.

Program Structure

• The program is offered online, with a flexible learning format that allows students to learn at their own pace.
• The program is a cohort, with enrolled students taking all three courses together and in order.
• Courses are 100 percent online, with no in-person meetings.
• Students will have access to course materials for approximately 3 weeks per course during the Summer quarter and approximately 10 weeks per course during the Fall, Winter, and Spring quarters.

Course Details

• Futures: Principles of Marketing for High Schoolers (BUSA-90070)
  • Units: 3.00
  • Cost: $250-$390
• Futures: Digital Marketing for High Schoolers (BUSA-90071)
  • Units: 3.00
  • Cost: To Be Determined (TBD)
• Futures: Content Marketing for High Schoolers (BUSA-90072)
  • Units: 3.00
  • Cost: TBD

Program Content

• Marketing's Value and Mix - Four P's
• Segmentation, Targeting, and Positioning (STP)
• Market research and analytics
• Understanding the Marketing Plan and Strategic Planning
• Consumer decision-making process and business marketing
• Digital Marketing Strategic Plans
• Developing Brand Voice
• Creating Good Content
• Social Media Platforms and Strategy
• Analytics and Content marketing ecosystem
• Strategic context (7As framework)
• Mapping the journey: crafting a content marketing strategy
• Strategic types of content
• Managing your content
• Utilizing Data

Enrollment and Scholarships

• Students can pay per course as they work through the program.
• Courses must be taken in sequence.
• No Futures scholarships are available for Fall 2025.