Program Overview

Program Overview

The Graduate Certificate in Business-to-Business Marketing is a 9-credit, online program designed to prepare students for a rewarding career in B2B marketing. This program provides an understanding of essentials including value creation and delivery, B2B marketing strategy, marketing analytics, new product development, and more.

Program Details

• The program is offered in a 100% online format, allowing students to complete coursework at their own pace.
• The application deadline for the summer semester is April 15, with classes starting on May 18.
• The program consists of 9 credits, with a cost of $1,078 per credit.

Elevate Skills in B2B Marketing

The program aims to elevate skills in B2B marketing strategy, analytics, and innovation. Students will gain an understanding of B2B marketing concepts and how to apply them to effectively communicate to the business audience. They will also acquire knowledge of fundamental B2B theories and tools, such as content marketing, social media, and buyer personas.

Business-to-Business Marketing Certificate Courses

The program includes required courses such as:

• MKTG 816: Business-to-Business Marketing Analytics (3 credits)
• MKTG 817: New Product Development and Management (3 credits)
• MKTG 818: Business-to-Business Marketing Strategy (3 credits)

Career Opportunities

The program can help students excel in the competitive landscape of B2B marketing, with essential skills that can help them advance in various career paths such as marketing and sales management, business development, customer service, inbound marketing, product development and management, and more.

Career Services

Penn State World Campus Career Services provides resources and tools to help students further their careers, including opportunities to connect with employers, career counselor/coach support, occupation and salary information, internships, and graduate school resources.

Costs and Financial Aid

• Graduate tuition is calculated based on the number of credits for which students register.
• Tuition rates for the 2025-26 academic year are $1,078 per credit for 11 or fewer credits, and $12,933 per semester for 12 or more credits.
• Students pursuing a certificate are considered "nondegree" and are not eligible for federal student aid, including the Federal Direct Stafford Loan program.

Penn State Smeal Advantage

The Penn State Smeal College of Business offers a portfolio of professional graduate programs for all stages of a student's career. The Smeal Advantage includes personal advising, career coaching, and a commitment to lifelong learning.

A Head Start toward a Master’s Degree

The Graduate Certificate in Business-to-Business Marketing can also give students a solid head start toward a full master’s degree, with options to earn credits toward degrees such as the Master of Business Administration, Corporate Innovation and Entrepreneurship, and Marketing Analytics and Insights.

Learn from Experts

The program is offered in partnership with the Penn State Smeal College of Business, and students will connect with expert faculty who are passionate about serving nontraditional students and specially trained to teach in an online environment.

Application Instructions

• The application deadline for the summer semester is April 15.
• Students must submit official transcripts from each institution attended, regardless of the number of credits or semesters completed.
• GMAT/GRE test scores are not required.
• English proficiency is required for international applicants, with minimum test scores and exceptions found in the English Proficiency section on the Fox Graduate School's "Requirements for Graduate Admission" page.

Technical Requirements

Students should review the technical requirements for the program to ensure they have the necessary equipment and software to complete coursework.