Bachelor of Arts in Corporate Communication
Program Overview
B.A. Degree in Corporate Communication
The Bachelor of Arts in Corporate Communication program at Penn State Hazleton prepares students for public information and media relations positions in profit and non-profit organizations. The program is distinguished by its cross-disciplinary course work in business, information systems, human behavior, and oral, written, and visual communication. There is also a required field experience component.
The program provides a broad foundation in business principles, including team projects and problem solving; ethics; oral, written and visual communication skills; and psychology. It is designed to prepare students for a variety of career fields including human resources, public relations, training and development, and public information.
Careers in Corporate Communication
Opportunities for graduates of the program could include:
- Account Executive
- Hospitality Manager
- Sales Representative
- Editorial Assistant
- Advertising Manager
- Personnel Specialist
- Writer/Author
- Association Administrator
- Presenter
- Special Events Coordinator
- Political Aide
- Promotions Manager
- Speech Writer
- Consumer Affairs Specialist
- Sportscaster
- Public Information Officer
- Communications Director
- Public Relations Specialist
- Radio/TV Announcer
- Technical Writer
- Telemarketing Specialist
- Customer Service Representative
- Fundraiser
- Training & Development
- Specialist Events Planner
- Youth Worker
- Media Manager Recruiter
- Market Research Analyst
- Community Action Director
- Recreation/Attractions Manager
- Campaign Manager
- Development Director
- Advertising Copywriter
Corporate Communication Program Details
The program offers a comprehensive curriculum that includes coursework in:
- Business principles
- Information systems
- Human behavior
- Oral, written, and visual communication
- Psychology
- Team projects and problem solving
- Ethics
About Penn State Hazleton
Located near Interstates 80 and 81 in northeastern Pennsylvania, Penn State Hazleton is a residential campus offering 13 bachelor's degrees, five associate degrees, and the first two years of more than 275 Penn State majors.
