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Diploma

Digital Marketing (A.S.)

Queens College - CUNY
New York , United States
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
2 years
Details
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Details
Program Details
Degree
Diploma
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Digital Marketing (A.S.) Program

The Department of Business Management offers the Associate of Science (A.S.) in Digital Marketing. Digital marketing includes the use of search engines, social media, email, and other websites to help businesses connect with current and future customers. This field is very popular and growing, with numerous job possibilities, including:


  • Email marketing specialist
  • Social media manager
  • Content manager
  • Digital marketing manager
  • Advertising manager
  • SEO specialist

Programs Offered

The Business Management Department offers several programs, including:


  • Business Management
  • Business Administration
  • Digital Marketing
  • Financial Management
  • Public and Nonprofit Administration
  • Small Business/Entrepreneurship

Transfer Options

BMCC has an articulation agreement with City College, allowing students completing the A.S. degree in Digital Marketing to transfer seamlessly into the B.A. degree in Advertising and Public Relations without losing credits.


Explore Careers

BMCC is committed to students' long-term success and provides resources to help explore professional opportunities, including Career Coach, Handshake, and the Center for Career Development.


Requirements

Digital Marketing Academic Program Maps

The program requires completion of:


  • Required Common Core (12 credits)
    • English Composition (6 credits)
    • Mathematical and Quantitative Reasoning (3 credits)
    • Life and Physical Sciences (3 credits)
  • Flexible Core (18 credits)
    • Creative Expression (6 credits)
    • Individual and Society (3 credits)
    • Scientific World (3 credits)
    • U.S. Experience in Its Diversity (3 credits)
    • World Cultures and Global Issues (3 credits)
  • Curriculum Requirements (30 credits)
    • Introduction to Business (3 credits, 4 hours)
    • Business Law for Digital Media (3 credits, 3 hours)
    • Introduction to Marketing (3 credits, 3 hours)
    • Marketing Research and Analytics (3 credits, 4 hours)
    • Digital Marketing and Analytics (3 credits, 4 hours)
  • Program Electives (9 credits)
    • Business Communication (3 credits, 3 hours)
    • Introduction Systems and Technologies (3 credits, 2 hours, 2 lab hours)
    • The Mass Media (3 credits, 3 hours)
    • Consumer Motivation (3 credits, 3 hours)
    • Essentials of Advertising (3 credits, 3 hours)
    • Essentials of Public Relations (3 credits, 3 hours)
    • Web Design (3 credits, 4 hours)
  • General Electives (6 credits)

Curriculum Requirements

The curriculum includes courses such as:


  • Introduction to Business
  • Business Law for Digital Media
  • Introduction to Marketing
  • Marketing Research and Analytics
  • Digital Marketing and Analytics

Program Electives

Students can choose from a variety of electives, including:


  • Business Communication
  • Introduction Systems and Technologies
  • The Mass Media
  • Consumer Motivation
  • Essentials of Advertising
  • Essentials of Public Relations
  • Web Design

Footnote

Some of these credits may be satisfied by STEM variants.


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