Communication Design

Tuition Fee

Start Date

Medium of studying

Duration

Details

Program Details

Degree

Bachelors

Major

Digital Media | Graphic Design | Web Design

Area of study

Arts | Information and Communication Technologies

Course Language

English

About Program

Program Overview

Overview

Official Name of Program

Communication Design

Department(s) Sponsoring Program

Communication Design

Degree Designation

BFA - Bachelor of Fine Arts

The BFA degree, building on the solid foundation in visual expression of the first two years, develops students’ abilities to frame, research, and solve increasingly complex visual communication problems. Students develop a professional portfolio that represents their talents and prepares them for employment upon graduation as art directors, graphic designers, illustrators, and web designers. They are also qualified to apply for masters programs in related communication design fields.

In recent years, graduates of the program have been employed by a range of creative agencies, design firms, and organizations including BBDO, J. Walter Thompson Worldwide, Ogilvy, DDB, Google, Patients & Purpose, GLOW Digital agency, Victoria’s Secret, The Vyater Group, Mass Appeal Records, Ralph Lauren Advertising, The New York Times, New York Code + Design Academy, AT&T, Entertainment Group – DIRECTV, JP Morgan Chase, New York Life Insurance Company, and UNICEF USA.

Students take courses from three categories: Studio, Strategy, and Skills. In the required sequence of four Studio courses, students initiate and define the context for substantive projects. Selecting from an elective pool, each student takes three Strategy courses and four Skills courses. In Strategy courses, students research, plan, produce, and consider dissemination of visual communications. In Skills courses, students create solutions to communication design problems using a particular medium. Students may either sample a range of the communication design field or specialize in one of the following areas: advertising, graphic design, motion graphics, illustration or web design.

Learning Outcomes

Graduates will be able to:

Think critically to evaluate evidence and the perspectives of others before accepting or formulating an opinion.
Think creatively to combine or synthesize existing ideas or images in original ways.
Organize and interpret complex data.
Research and evaluate information sources.
Write to express ideas clearly and concisely.
Prepare and deliver oral communication that promotes knowledge and understanding.
Identify, evaluate and effectively respond to ethical issues as a citizen and a professional.
Solve problems by designing, evaluating and implementing a strategy to answer an open ended question.
Value cultural diversity and demonstrate the capacity

Admission Information

There are many ways a student can enter the bachelor of fine arts program in Communication Design. Students who enter the program as freshmen must meet the college standards. Students who do not meet these guidelines may be admitted into the AAS degree program in Communication Design and apply to transfer into the BFA program after achieving CUNY proficiency in reading, writing and mathematics.

Students may also enter from other programs either here at City Tech or from other colleges. It is not necessary to have earned an associate degree at all. Transcripts and portfolios of entering students will be evaluated to determine the courses they must complete for the degree.

Advanced Standing Credit

Transfer students may request an application for advanced standing from the Office of the Registrar and file it during the announced filing period. Since there are differences in communication design courses offerings from one college to another, each application for advanced standing credits is reviewed individually. Credit is granted for courses taken at other colleges if the courses are considered equivalent to those offered at New York City College of Technology. Final determination of credits for advanced standing will be made by the registrar and the chair of the Communication Design Department.

Articulation Agreements

The department has articulation agreements with specific departments and programs at Borough of Manhattan, Bronx, and Kingsborough Community Colleges. Students from these colleges who complete all specific course requirements will not be required to take more than 60 credits to complete the BFA program.

Accreditation

New York City College of Technology is an accredited institutional member of the National Association of Schools of Art and Design (NASAD).

Additional Costs

Textbooks: $400
Professional Tools: $1200
Materials & Supplies: $1200

Requirements

General Education

English Composition
Mathematical and Quantitative Reasoning
Life and Physical Sciences
Flexible Common Core
College Option
Writing Intensive

Required Courses in the Major

COMD 1100 - Graphic Design Principles I
COMD 1112 - Digital Media Foundations
COMD 1127 - Type and Media
COMD 1123 - Foundation Drawing
COMD 1162 - Raster and Vector Graphics
COMD 1200 - Graphic Design Principles II
COMD 1233 - Figure Drawing
COMD 1257 - Typographic Design
COMD 1340 - Photography I
COMD 2300 - Communication Design I
COMD 2320 - Introduction to Video
COMD 2400 - Communication Design II
COMD 2451 - Web Design I
COMD 3504 - Communication Design Theory
COMD 4730 - Senior Project Research
COMD 4701 - The Design Team
COMD 4801 - Portfolio
COMD 4830 - Senior Project
COMD 4900 - Internship in Communication Design