Program Overview

Marketing Management and Sales Program

Overview

The Marketing Management and Sales program is designed for students interested in dynamic careers in the 21st century. Today’s marketing student must prepare for tomorrow’s business opportunities and be educated and sensitive to cultural diversity, environmental concerns, technological changes, and ethical issues to facilitate the exchange of goods and services in the global marketplace.

Official Name of Program

Marketing Management and Sales

Department(s) Sponsoring Program

Business

Degree Designation

AAS - Associate in Applied Science

Program Description

Students are introduced to careers in marketing management, professional selling, sales management, market research, supply chain management, direct marketing, entrepreneurship, and advertising. In addition to the specialized courses, the curriculum offers general business subjects to broaden the students’ competence required in business and industry today.

Among the employers of graduates of this program are: General Foods Corporation, Prudential Financial Services, New York Life Insurance Company, Gallo Wine, Procter and Gamble, TD Bank, JPMorgan Chase, United Parcel Service, Staples, Virgin Atlantic Records, Crate and Barrel, Abercrombie and Fitch, PepsiCo, Essence Magazine, New York City Transit Authority, and Sprint.

Graduates have a history of success in business, including advancing to executive positions and/or becoming entrepreneurs.

Learning Outcomes

The Marketing Management and Sales program at City Tech will help students learn:

• How to be prepared for a wide range of business opportunities in marketing’s fast-paced and highly competitive world.
• How to obtain a career in fields such as marketing management, marketing research, professional selling, and advertising.
• Hands-on experience through field trips and special tours that enhance the overall learning experience.
• How to further their college career by transferring to a senior college to acquire a baccalaureate degree.

Requirements

General Education

• Type: Completion requirement
• Required Common Core:
  • English Composition: Complete at least 1 course in the following Course Sets:
    • Required Core English Composition
  • Mathematics and Quantitative Reasoning: Complete at least 1 course in the following Course Sets:
    • Required Core Mathematical and Quantitative Reasoning
  • Life and Physical Sciences: Complete at least 1 course in the following Course Sets:
    • Required Core Life and Physical Sciences
• Flexible Common Core:
  • Bachelor's degrees and AA and AS degrees require six flexible common core courses: at least one course in each of the five flexible core areas and an additional sixth course in one of them. AAS degrees may require fewer overall flexible core credits.
  • Fulfill ALL of the following requirements:
    • Complete ALL of the following Courses:
      • COM 1330 - Public Speaking
      • ECON 1401 - Microeconomics
    • Complete at least 2 courses in the following Course Sets:
      • Flexible Core Creative Expression
      • Flexible Core Scientific World
      • Flexible Core US Experience in Its Diversity
      • Flexible Core World Cultures and Global Issues

Writing Intensive

• Fulfill ALL of the following requirements:
  • Students at New York City College of Technology must complete two courses designated writing intensive (WI) for the associate level, one from general education requirements and one from the major.

Required Courses in the Major

• Type: Completion requirement
• Complete ALL of the following Courses:
  • ACC 1162 - Elements of Accounting
  • BUS 1122 - Business Law
  • BUS 2339 - Financial Management
  • BUS 2341 - Financial Forecasting
  • BUS 2425 - Business Management
  • COM 1330 - Public Speaking
  • ECON 1401 - Microeconomics
  • MKT 1100 - Essentials of Marketing
  • MKT 1102 - Principles of Selling
  • MKT 1210 - Marketing Research
  • MKT 1212 - Consumer Behavior
  • MKT 1214 - Advertising
  • MKT 2300 - Direct and Interactive Marketing
  • MKT 2373 - Supply Chain Management
  • MKT 2414 - Sales Management

Overall Requirements

• Type: Completion requirement
• Complete at least 20 credits of liberal arts and sciences
• Complete a minimum of 30 credits in residence at New York City College of Technology, at least 15 of which must be from among those listed as required courses in the major
• Earn at least 60 credits

Degree Map Narrative

A recommended semester-by-semester plan for full-time students.

Year 1

• Fall:
  • Actual Credits: 15
  • Requirements:
    • ENG 1101 - English Composition I (3 cr)
    • MAT 1190 - Quantitative Reasoning (3 cr)
    • ACC 1162 - Elements of Accounting (3 cr)
    • MKT 1100 - Essentials of Marketing (3 cr)
    • MKT 1102 - Principles of Selling (3 cr)
• Spring:
  • Actual Credits: 15
  • Requirements:
    • BUS 1122 - Business Law (3 cr)
    • BUS 2339 - Financial Management (3 cr)
    • MKT 1210 - Marketing Research (3 cr)
    • MKT 1212 - Consumer Behavior (3 cr)
    • MKT 1214 - Advertising (3 cr)

Year 2

• Fall:
  • Actual Credits: 15 - 16
  • Requirements:
    • BUS 2341 - Financial Forecasting (3 cr)
    • ECON 1401 - Microeconomics (3 cr)
    • MKT 2300 - Direct and Interactive Marketing (3 cr)
    • Required Core Life and Physical Sciences (Course Set) (3 - 4 cr)
    • Flexible Core - Any Area (Course Set) (3 cr)
• Spring:
  • Actual Credits: 15
  • Requirements:
    • BUS 2425 - Business Management (3 cr)
    • COM 1330 - Public Speaking (3 cr)
    • MKT 2373 - Supply Chain Management (3 cr)
    • MKT 2414 - Sales Management (3 cr)
    • Flexible Core - Any Area (Course Set) (3 cr)