Program Overview

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University Programs

The University of Miami offers a range of undergraduate and graduate programs in various fields, including communication studies, cinematic arts, interactive media, journalism and media management, and strategic communication.

Communication Studies

• Department Overview: The Department of Communication Studies offers undergraduate and graduate programs in communication studies.
• Communication Studies, BSC: This program provides students with a comprehensive understanding of communication theories, research methods, and practical applications.
• Communication Studies, MA: The master's program in communication studies is designed for students who want to advance their knowledge and skills in communication research, theory, and practice.

Cinematic Arts

• Department Overview: The Department of Cinematic Arts offers undergraduate and graduate programs in cinematic arts.
• Motion Pictures, BSC: This program provides students with a comprehensive education in film production, including screenwriting, directing, and editing.
• Motion Pictures, MFA: The master's program in motion pictures is designed for students who want to advance their knowledge and skills in film production and storytelling.
• Documentary, MFA: The master's program in documentary filmmaking is designed for students who want to create documentary films that explore social, cultural, and environmental issues.

Interactive Media

• Department Overview: The Department of Interactive Media offers undergraduate and graduate programs in interactive media.
• Immersive Media, BSC: This program provides students with a comprehensive education in immersive media, including virtual reality, augmented reality, and mixed reality.
• Interactive Media, BSC: The undergraduate program in interactive media is designed for students who want to create interactive media experiences, including games, simulations, and interactive stories.
• Interactive Media, MFA: The master's program in interactive media is designed for students who want to advance their knowledge and skills in interactive media design, development, and research.
• Experience and Information Design, MS: The master's program in experience and information design is designed for students who want to create user-centered designs that combine aesthetics, functionality, and usability.

Journalism and Media Management

• Department Overview: The Department of Journalism and Media Management offers undergraduate and graduate programs in journalism and media management.
• Broadcast Journalism, BSC: This program provides students with a comprehensive education in broadcast journalism, including news writing, reporting, and production.
• Electronic Media, BSC: The undergraduate program in electronic media is designed for students who want to create content for electronic media platforms, including radio, television, and online media.
• Journalism, BSC: The undergraduate program in journalism is designed for students who want to pursue careers in news writing, reporting, and editing.
• Media Management, BSC: The undergraduate program in media management is designed for students who want to pursue careers in media management, including media planning, buying, and sales.
• Journalism, MA: The master's program in journalism is designed for students who want to advance their knowledge and skills in journalism research, theory, and practice.
• Documentary, MFA: The master's program in documentary filmmaking is designed for students who want to create documentary films that explore social, cultural, and environmental issues.
• Media Management, MS: The master's program in media management is designed for students who want to advance their knowledge and skills in media management, including media planning, buying, and sales.
• Media Management, CERT: The certificate program in media management is designed for students who want to pursue careers in media management, including media planning, buying, and sales.

Strategic Communication

• Department Overview: The Department of Strategic Communication offers undergraduate and graduate programs in strategic communication.
• Advertising, BSC: This program provides students with a comprehensive education in advertising, including creative and management tracks.
• Public Relations, BSC: The undergraduate program in public relations is designed for students who want to pursue careers in public relations, including media relations, crisis communication, and reputation management.
• Advertising, MA: The master's program in advertising is designed for students who want to advance their knowledge and skills in advertising research, theory, and practice.
• Public Relations, MA: The master's program in public relations is designed for students who want to advance their knowledge and skills in public relations research, theory, and practice.

School of Communication

• PhD Program: The PhD program in communication is designed for students who want to pursue advanced research and academic careers in communication.
• Global Social Change, MA: The master's program in global social change is designed for students who want to create positive social change through communication and media.

Student Opportunities

• Undergraduate Advising: The University of Miami offers undergraduate advising services to help students navigate their academic programs and career paths.
• Degree Requirements: Students can find information on degree requirements, including course requirements, credit hours, and GPA requirements.
• Minors: The University of Miami offers a range of minors, including public relations, social media, and strategic communication.
• New Students: New students can find information on orientation, registration, and academic support services.
• Bulletin & Forms: Students can access the university bulletin and forms, including course catalogs, degree requirements, and academic policies.
• Honors Program: The University of Miami offers an honors program for high-achieving students, including research opportunities, academic support, and career guidance.
• Scholarships: Students can find information on scholarships, including merit-based and need-based scholarships.
• Special Topics Courses: The University of Miami offers special topics courses, including courses on emerging trends and issues in communication and media.

Faculty Research and Creative Work

• Welcome Message: The University of Miami's faculty welcome students to the School of Communication, highlighting the school's research and creative work.
• Knight Chairs: The University of Miami has several Knight Chairs, including chairs in journalism, media management, and strategic communication.
• Research Resources: Students can access research resources, including libraries, databases, and research centers.
• Extramural Proposal Support Initiative: The University of Miami offers support for extramural proposals, including grant writing, research design, and budgeting.
• Funding Applications: Students can find information on funding applications, including grants, fellowships, and scholarships.
• Active Research: The University of Miami's faculty are engaged in active research, including research on communication, media, and technology.
• Faculty Micro-Grants: The University of Miami offers micro-grants for faculty research, including grants for research design, data collection, and analysis.
• ORA Grant Submission: Students can find information on ORA grant submission, including guidelines, deadlines, and application procedures.

Centers, Initiatives, and Venues

• Center for Communication, Culture & Change: The University of Miami's Center for Communication, Culture & Change is a research center that explores the intersection of communication, culture, and social change.
• Global Engagement: The University of Miami offers global engagement opportunities, including study abroad programs, international internships, and global research collaborations.
• Norton Herrick Center: The Norton Herrick Center is a research center that explores the intersection of communication, media, and technology.
• Cosford Cinema: The Cosford Cinema is a state-of-the-art cinema that showcases independent, foreign, and classic films.

Summer Programs

• Hurricane Debate Institute: The University of Miami's Hurricane Debate Institute is a summer program that provides students with debate training, including argumentation, research, and public speaking.
• Peace Sullivan/James Ansin High School Workshop: The Peace Sullivan/James Ansin High School Workshop is a summer program that provides high school students with training in journalism, media management, and strategic communication.
• Summer Scholars Program: The University of Miami's Summer Scholars Program is a summer program that provides students with research opportunities, including research design, data collection, and analysis.
• Wolfson Podcast Workshop: The Wolfson Podcast Workshop is a summer program that provides students with training in podcasting, including production, editing, and distribution.

Student Organizations

• Student Clubs: The University of Miami has several student clubs, including clubs for communication, media, and technology.
• Dean's Student Circle: The Dean's Student Circle is a student organization that provides students with leadership opportunities, including event planning, marketing, and community engagement.
• Distraction Magazine: Distraction Magazine is a student-run magazine that explores the culture and lifestyle of the University of Miami's student body.
• Ibis Yearbook: The Ibis Yearbook is a student-run yearbook that showcases the University of Miami's student life, including academics, athletics, and extracurricular activities.
• Orange Umbrella: Orange Umbrella is a student-run communication consultancy that provides students with hands-on experience in branding, strategy, advertising, marketing, PR, and social media.
• The Miami Hurricane: The Miami Hurricane is a student-run newspaper that covers news, sports, and entertainment at the University of Miami.
• UMTV: UMTV is a student-run television station that produces news, sports, and entertainment programming.
• WVUM: WVUM is a student-run radio station that produces music, news, and talk programming.

Advertising Program

Advertising, B.S.C.

The Advertising, B.S.C. program at the University of Miami provides students with a comprehensive education in advertising, including creative and management tracks. Students can specialize in either track and develop real-world campaigns for diverse clients.

Program Overview

The Advertising, B.S.C. program is designed to provide students with a comprehensive understanding of advertising principles, including creative design, consumer insights, and campaign development. Students will gain hands-on experience in digital media, creative design, and campaign development, preparing them for dynamic careers in advertising agencies, media companies, and corporate marketing.

Featured Courses

• Advertising Management: This course provides students with a comprehensive understanding of advertising management, including problem identification, development of alternative strategies, tactics for executing strategies, and evaluation of proposed solutions.
• International and Cross-cultural Advertising: This course explores advertising in a global marketplace, including cultural differences, international advertising planning, and techniques for gathering secondary and primary data on international markets and consumers.
• Media Planning: This course introduces students to the principles and concepts of advertising media planning, including media selection, media plan development, forecasting, and budgeting.
• Advertising Portfolio Development: This course assists students in putting together a professional-quality advertising portfolio of their work.
• Social Media Analytics: This course provides students with an overview and practical application of various public and commercial social media analytics and tools, including sources of data, metrics, analyses, and tools used in the development of successful social media campaigns.

Tracks

• Advertising Creative: This track is designed for students who want to pursue careers in advertising creative, including copywriting, art direction, and design.
• Advertising Management: This track is designed for students who want to pursue careers in advertising management, including account management, media planning, and campaign development.

Related Minors

• Public Relations: This minor is designed for students who want to pursue careers in public relations, including media relations, crisis communication, and reputation management.
• Social Media: This minor is designed for students who want to pursue careers in social media, including social media marketing, social media management, and social media analytics.
• Strategic Communication: This minor is designed for students who want to pursue careers in strategic communication, including communication planning, campaign development, and media relations.

Student Organizations

• AdGroup: AdGroup is a student organization that provides students with opportunities to learn, build a community, and network with industry professionals.
• Orange Umbrella: Orange Umbrella is a student-run communication consultancy that provides students with hands-on experience in branding, strategy, advertising, marketing, PR, and social media.
• Distraction Magazine: Distraction Magazine is a student-run magazine that explores the culture and lifestyle of the University of Miami's student body.
• National Student Advertising Competition: The National Student Advertising Competition is a premier college advertising competition that provides students with real-world experience in creating a strategic advertising/marketing/media campaign for a corporate client.

Course Spotlight

Advertising Campaigns Class

The Advertising Campaigns Class is a senior capstone course that provides students with the opportunity to create a comprehensive advertising campaign for a real client. Students will apply theoretical principles and audience research to influence attitudes and behaviors, culminating in a detailed campaign plan.