Program Overview

University Programs

The university offers a variety of programs across different departments.

Communication Studies

• Communication Studies, BSC
• Communication Studies, MA

Cinematic Arts

• Department Overview
• Motion Pictures, BSC
• Motion Pictures, MFA
• Documentary, MFA

Interactive Media

• Department Overview
• Immersive Media, BSC
• Interactive Media, BSC
• Interactive Media, MFA
• Experience and Information Design, MS

Journalism & Media Management

• Department Overview
• Broadcast Journalism, BSC
• Electronic Media, BSC
• Journalism, BSC
• Media Management, BSC
• Journalism, MA
• Documentary, MFA
• Media Management, MS
• Media Management, CERT

Strategic Communication

• Department Overview
• Advertising, BSC
• Public Relations, BSC
• Advertising, MA
• Public Relations, MA

School of Communication

• PhD Program
• Global Social Change, MA

Campaigns Class

The Campaigns Class is a senior capstone course where PR and Advertising students create a comprehensive advertising campaign for a real client.

What is the Campaigns Class?

In this course, students conduct research, engage in strategic planning, and develop creative executions while selecting and executing media strategies. The class emphasizes teamwork and professional presentation, applying theoretical principles and audience research to influence attitudes and behaviors.

Past Clients

The class has worked with various clients in the past.

What Students Learn

Students learn to create a multifaceted campaign for a real-life client, including:

• Research
• Media Plan
• Social Media Strategy and Assets
• Merch Design and Mockups
• Press Releases
• Media Pitches
• Influencer Marketing
• Events
• Community Engagement
• Style Guide
• Proposed Campaign Budget
• Collateral
• Commercial

Journalism and Media Management Undergraduate Programs

The university offers several undergraduate programs in Journalism and Media Management, including:

• Broadcast Journalism, BSC
• Electronic Media, BSC
• Journalism, BSC
• Media Management, BSC

These programs provide students with a comprehensive education in journalism and media management, preparing them for careers in the field.