Program Overview

Program Overview

The Podcast Foundations Course is a high-level, proactive 6-week curriculum that guides participants through all facets of starting a podcast, growing an audience, leveraging a personal brand, and monetizing a platform. Led by Andre Dunand, Founder of Stay Tranquilo Network, this course equips creators with the mindset, tools, and strategy to launch and scale a successful podcast.

Program Objectives

Through expert instruction, applied skills practice, and industry insights, participants will:

• Identify their unique voice and brand to differentiate themselves in the marketplace
• Learn the necessary steps to launch a podcast
• Understand equipment, scheduling, and distribution requirements
• Market their podcast and grow an engaged audience
• Drive monetization opportunities for their podcast and personal brand

Outcomes and Values

By the end of the course, participants will:

• Be able to record and distribute a podcast
• Understand what is necessary for a successful podcast and how to grow their audience
• Recognize the importance of "the mission" behind their podcast and why consistency is key
• Identify the mindset required to successfully launch and maintain a podcast
• Record their first "trial episode"
• Create all relevant social media handles and necessary accounts to begin the podcast

Program Structure

• Format: 6 weeks | Weekly live sessions with hands-on exercises
• Delivery: Live online with access to recordings for review
• Certificate Received: Podcasting Certificate of Completion
• Cost: $5,250* Tuition reimbursement is available for those who qualify

Program Pillars

Hands-On Learning

Weekly exercises, recording practice, and workflow templates turn concepts into actionable results.

Expert Instruction

Guidance from Andre Dunand and industry professionals provides insight into the full podcasting lifecycle.

Real-World Application

Participants launch their own trial episodes, create audience strategies, and develop monetization frameworks.

Capstone Recording (Optional Week 7)

Participants have the opportunity to record a live episode to showcase what they've built.

Weekly Themes

• Week 1 – Discovering Your Why & Defining Your Unique Voice
  • Define your "why" for podcasting
  • Identify your unique story, perspective, or culture
  • Clarify your target audience and why they should care
  • Activities: Self-reflection worksheet, audience persona creation, podcast identity statement
• Week 2 – Crafting the Concept & Format
  • Choose your niche/category
  • Learn storytelling techniques and engaging content creation
  • Define format: solo, co-hosted, interviews, seasonal, etc.
  • Outline a 10-episode content arc
  • Activities: Episode structure template, brainstorm session, podcast name & tagline development
• Week 3 – Pre-Production & Scheduling Systems
  • Build a podcast workflow calendar
  • Plan recording logistics (solo, remote guests, in-studio)
  • Prep scripting and outlining system
  • Activities: Production calendar, guest booking templates, pre-show checklist
• Week 4 – Production: Tools, Techniques & Recording Essentials
  • Understand essential gear (mic, interface, software)
  • Set up recording environment for quality sound
  • Learn basic audio editing and episode packaging
  • Activities: Gear breakdown, Audacity/Adobe Audition walkthrough, practice recording & editing a test episode
• Week 5 – Distribution & Launch Strategy
  • Choose a podcast host & set up show details
  • Submit to Apple, Spotify, Google, YouTube
  • Design a launch plan with teasers, trailers, and rollout strategy
  • Activities: Distribution platform comparison, show artwork & trailer episode creation, launch checklist
• Week 6 – Growth, Marketing & Monetization
  • Build a cross-platform content strategy (TikTok, IG, YT Shorts)
  • Learn podcast analytics and track growth
  • Explore monetization opportunities: sponsorships, merch, Patreon, network deals
  • Activities: 30-day social content plan, sponsor pitch deck, monetization roadmap, record a teaser episode
• BONUS – Reviewing Episode 1 / Capstone (Optional Week 7)
  • Record a live episode in-studio or remotely to showcase what participants have built

Key Features

• University of Miami Herbert Business School Executive Education Certificate
• Hands-on projects, deliverables, and investor-ready content development
• Direct feedback from podcasting professionals and PAC Educators
• Optional capstone episode recording for portfolio building
• Peer accountability and community learning environment

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