Program Overview
Program Overview
The Sports Business & Marketing Course is a 9-week program offered in partnership with Sports Business Ventures (SBV). This course prepares participants for high-level careers in sports marketing, athlete management, sponsorships, business development, and entrepreneurship.
Program Objectives
Through expert instruction, industry mentorship, and live discussion, participants will:
- Navigate the sports business ecosystem across leagues, front offices, agencies, and media
- Develop personal and professional brand strategies that translate into opportunities
- Build entrepreneurial ventures, partnerships, and content platforms that create lasting impact
- Understand agency models, contracts, NIL, and the evolving influencer economy
- Identify career opportunities, expand professional networks, and create a career playbook
Outcomes and Values
By the end of the course, participants will:
- Gain confidence in speaking the language of the sports business industry
- Clarify a career direction and identify target roles or opportunities
- Build a network of professionals, mentors, and peers in sports and business
- Walk away with a strategic career development plan and brand foundation
Program Structure
- Format: 9 weeks | Weekly live sessions with hands-on exercises and career deliverables
- Delivery: Live online with access to recordings for review
- Certificate Received: Sports Business and Marketing Certificate of Completion
- Cost: $5,250
- Tuition reimbursement is available for those who qualify
Program Pillars
Hands-On Learning
Weekly exercises, mentorship discussions, and career planning activities turn knowledge into action.
Expert Instruction
Guidance from Brian Davison, Sports Business Ventures mentors, and PAC Educators ensures practical insights and real-world expertise.
Real-World Application
Participants gain actionable frameworks to build personal brands, navigate agency models, and create entrepreneurial ventures.
Career Playbook
The final weeks focus on personal career mapping, providing a structured plan to pursue professional goals in sports and business.
Weekly Themes
- Your Platform, Your Power: Understanding the Sports Ecosystem
- Exploring the full sports business landscape
- Role of technology and AI in shaping modern sports
- Front office and decision-making dynamics
- Inside the Front Office: From the Locker Room to the Boardroom
- Structure of sports teams and front offices
- Opportunities beyond the field of play
- General manager roles and college athletics
- Agencies & Representation: From Being Represented to Owning the Table
- Athlete representation and evolving agency models
- Understanding contracts, NIL, and brand leverage
- Building your personal enterprise as a modern athlete
- Marketing & Brand Strategy
- Brand architecture, positioning, and storytelling
- Consumer behavior and brand alignment
- Product development and monetization pathways
- Athlete Entrepreneurship
- Exploring athlete-driven businesses and startups
- Lessons from successful athlete entrepreneurs
- Cultural capital, tech integration, and the creator economy
- Thought Leadership & Content Capital
- Content strategy and brand amplification
- Influencer models and platform optimization
- Audience mapping and goal-oriented storytelling
- Inside the Leagues: How the Game is Governed, Built & Grown
- Understanding league and team priorities
- Social impact initiatives and international expansion
- Navigating sports governance structures
- SportsTech & Innovation: Where the Game is Going
- Key sectors in sports innovation and athlete tech
- Fan experience, data, and content platforms
- Athlete-driven investment and innovation
- Career Mapping, Confidence & Closing the Gap
- Strategic career development in sports
- Leveraging your existing network and expanding connections
- Mapping out short- and long-term professional moves
Key Features
- University of Miami Herbert Business School Executive Education Certificate
- Hands-on projects, mentorship exercises, and career planning deliverables
- Direct feedback from sports business professionals, mentors, and PAC Educators
- Structured career playbook to guide professional growth
- Peer accountability and community learning environment
Faculty
Brian Davison
PAC Expert Advisor & Educator | Co-Founder, Sports Business Ventures
Program Details
The program is designed to provide participants with a comprehensive understanding of the sports business industry, including marketing, entrepreneurship, and career development. The program's key features, weekly themes, and faculty expertise are all designed to support participants in achieving their career goals in sports and business.