Program Overview

Chief Marketing Officer Program

The Chief Marketing Officer Program is designed to help marketing leaders adapt to the changing dynamics of the marketing landscape and excel in their diversified role. The program focuses on data-driven insights, revenue generation, and a customer-centric approach, including customer concerns around corporate responsibility, sustainability, and ethics.

Program Overview

The program is a nine-month, multimodal experience that includes core sessions and a choice of online, live online, and in-person electives. It explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies.

Program Structure

• Core Modules
  • Module 1: Customer Centricity and Analytics
    • Customer Centricity
    • Measuring Customer Lifetime Value (CLV)
    • Segmentation and Targeting in a Data-Driven World
    • Positioning in the Digital Era
    • Measuring Consumer Preferences
    • Emerging Trends in Marketing Analytics
  • Module 2: Marketing Strategy
    • Building Successful Brands
    • Communicating the Brand
    • Going to Market
    • Product Strategy
    • Pricing Strategy
    • Marketing Strategy: Pulling It All Together
  • Module 3: Agile Marketing and Execution
    • Foundation of Innovation
    • Systematic Approaches to Creativity
    • Digital Marketing
    • Leveraging Brands
    • Decision Making in the C-Suite
• Electives
• Recognition Ceremony and Networking Event
• Case Studies

Participant Profile

The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement.

Participants should have:

• A minimum of ten years of work experience in marketing
• Fluency in written and spoken English
• International exposure (preferred)

Faculty

• Oded Netzer, Arthur J. Samberg Professor of Business, Columbia Business School
• Silvia Bellezza, Gantcher Associate Professor of Business
• Melanie Brucks, Assistant Professor of Business, Marketing
• Christopher Frank, Adjunct Professor of Business
• Kinshuk Jerath, Arthur F. Burns Professor of Free and Competitive Enterprise, Chair of the Marketing Division
• Miklos Sarvary, Carson Family Professor of Business, Co-Faculty Director, Media and Technology Program, Vice Dean for Executive Education

Program Details

• Dates: December 9, 2025–October 3, 2026
• Cost: $28,000
• CIBE Credits: 18
• Format: In-Person, Online, Live Online

Certificate

Upon completion of this program, you will earn a Certificate in Business Excellence, granting you access to select alumni benefits.

Additional Programs

• Digital Marketing Intensive (Online): $6,950, 4 CIBE Credits, December 11, 2025–June 4, 2026
• AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer Relationships: $10,250, 4 CIBE Credits, December 15–18, 2025
• Sales Team Management Strategies (Online): $2,600, 2 CIBE Credits, February 26–April 16, 2026

Highlights

The Chief Marketing Officer Program offers several highlights, including:

• CORE CURRICULUM: 18 weeks of online learning, imparting essential skills for marketing management
• WORLD-RENOWNED FACULTY: Learn from Columbia Business School faculty who bring rich experience to the classroom
• PEER LEARNING: Interact with and learn from high-achieving peers from around the globe and build your network
• SUCCESS COACH: Craft your learning journey in line with your career goals with a success coach assigned to your cohort
• WEEKLY LIVE SESSIONS: Experience live online sessions with success coaches as well as periodic guest lectures from faculty, industry leaders, and career advisors
• PRACTITIONER INSIGHTS: Interact with industry experts during the program to gain actionable insights and implement learning into practice
• FLEXIBLE LEARNING JOURNEY: Customize your program experience by selecting from a range of topical electives and gain skills specific to your career goals
• NETWORKING EVENT: Interact with faculty, peers, and global industry leaders at an optional two-day on-campus networking event
• SELECT ALUMNI BENEFITS: Receive select Columbia Business School alumni benefits upon completion of the program and become part of a distinguished global community.