Program Overview

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The Business of AI: Shaping the Future of Business with Generative AI

Overview

The business world is on the brink of a seismic shift, with Artificial Intelligence (AI) at its epicenter. Generative AI stands as a colossal wave reshaping the landscape of business. This transformative force does not just alter existing processes; it creates new ones and renders others obsolete. Across diverse industries, AI heralds a future replete with unprecedented opportunities and formidable challenges.

As the AI revolution gains momentum, a dichotomy emerges: those equipped to harness this power will thrive, while the unprepared risk obsolescence. This technological shift is not just about survival; it is about seizing a momentous opportunity to redefine the business paradigm. To navigate this complex terrain, business leaders and managers must master AI’s intricate vocabulary, arm themselves with the necessary tools, and fortify their organizations against the unique pressures this new era demands.

Our new "The Business of AI: Shaping the Future of Business with Generative AI " program was meticulously designed to empower senior leaders to conquer this AI frontier. This comprehensive program demystifies AI, providing insights into the latest technologies, both established and emerging. Participants gain access to the avant-garde research spearheaded by Columbia's Center for Advanced Technologies and Human Performance, coupled with perspectives from distinguished faculty across various business disciplines (Management, Engineering, Neuroscience, Marketing, Finance, Risk Management, and many more).

Embracing New York’s dynamic tech ecosystem, the program integrates real-world insights through company visits and panels with AI vanguard. By learning directly from those at the cutting edge of AI’s evolution, this program goes beyond education, guiding participants to the vanguard of the digital future.

Key Benefits

With Columbia Business School’s Business of AI program, participants will:

• Become proficient with the terminology, know-how, jargon, and essential technical capabilities of generative AI
• Assess various AI business offerings (opportunities, risks, trends, and projections) while thoroughly surveying the AI corporate landscape
• Build a toolkit to orchestrate the implementation of AI solutions into their organization
• Learn about prompt engineering strategies, decision-making methods using generative AI, and development opportunities
• Overview specific industry use-cases of generative AI and concrete examples of solutions/pitfalls (i.e., the impact of AI on Marketing, Finance, Operations, etc.)
• Get access to the New York City's local AI business network with select visits to leading technology companies
• Review ethical AI guardrails, regulatory hurdles, and AI governance preparation schemes
• Get a one-on-one individualized or group coaching session tailored to the participant's specific role, industry, and organization
• Learn firsthand about revolutionary ideas in the field that will likely drive the next wave of technological advances through expert panel discussion with leading AI researchers at Columbia University and the Center for Advanced Technology and Human Performance.

Participant Profile

• Mid- to senior-level professionals who want to understand how generative AI will affect their business and gain the insights and leadership skills needed to advance organizational change
• Consultants and technical experts who need to hone skills related to AI transformation
• Senior (C-suite) executives who are spearheading organizations set to embark on the adoption of AI

Program Content

Each day in our program is carefully designed to reveal a multifaceted understanding of AI, seamlessly blending fundamental knowledge with strategic applications. The curriculum goes beyond imparting information, fostering a transformative experience to ensure participants gain a profound mastery of generative AI's role in business. This program empowers leaders with the insights and tools needed to spearhead AI-driven innovation within their organizations, effectively merging theory with actionable strategies.

The Foundation of AI in Business

Laying the groundwork for understanding AI's role in the business landscape, participants will embark on an exploratory journey from the origins of AI to the cutting-edge advancements in Generative AI and Large Language Models (LLMs). This day focuses on comprehending the AI business environment, identifying key players, trends, and how these elements intertwine with organizational strategies.

Participants will:

• Grasp the evolution from basic AI concepts to Advanced Generative Intelligence
• Identify and analyze key players and trends in the AI business landscape
• Understand the impact of AI on job dynamics, innovation, and biases within industries
• Gain insights into the practical applications and challenges of generative AI in business

Faculty Directors

Moran Cerf

Academic Director In Executive Education Director, Center for Advanced Technology and Human Performance Adjunct Professor of Business Columbia University Program Co-Director

Yuri Levin

Visiting Professor of Management Analytics Program Co-Director

Faculty

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Sandra Matz

Lulu Chow Wang Professor of Business
Management Division

Rachel Cummings

Associate Professor of Industrial Engineering and Operations Research

Melanie Brucks

Assistant Professor of Business, Marketing

Charles Daniel Guetta

Professor of Professional Practice in the Faculty of Business Decision, Risk, and Operations Division Director Center for Pricing and Revenue Management and Business Analytics Initiative

Stephan Meier

James P. Gorman Professor of Business Chair of Management Division

Olivier Toubia

Glaubinger Professor of Business, Marketing Division

Dan Wang

Lambert Family Professor of Social Enterprise in the Faculty of Business Co-Director of the Tamer Institute for Social Enterprise and Climate Change

Omar Besbes

Vikram S. Pandit Professor of Business Decision, Risk, and Operations Division

Costis Maglaras

Dean; David and Lyn Silken Professor of Business, Decision, Risk, and Operations

Participant Interviews

Leadership in the Age of AI with René Lumley-Hall, MBA ’06

René Lumley-Hall, MBA ’06, Limited Partner at How Women Invest, leverages her 20+ years in strategy and tech to advance women-led ventures. In The Business of AI program, she gained critical insights and leadership skills to drive AI-powered innovation. René highlights the program’s diverse networking, hands-on company visits, and faculty consultations as key to her ability to lead sustainable transformation in business.

Pranay Rajgarhia On Transforming the IT Industry with Generative AI

Pranay Rajgarhia, founder of SolidCircle and Marg Investment LLC, has over 30 years of experience in IT and a diverse entrepreneurial background. As a past participant in The Business of AI program, he shares how the program equipped him with the knowledge to lead in the AI landscape. Pranay highlights the transformative experience, from personalized consultations to diverse networking opportunities, preparing him to innovate and guide his clients through the evolving world of AI.

Pioneering Personal Development with Generative AI at Phoenix AI

Meriam Bessa, CEO of L’Atelier Digital, is set to revolutionize personal development with her new venture, Phoenix AI. As a participant in The Business of AI program, Meriam shares how the program's curriculum and mentorship equipped her to lead this innovative journey. From gaining deep AI insights to networking with industry leaders, Meriam highlights how this experience is scaling her business impact and driving the future of AI in personal development.

Luke Statz on the Business of AI and Strategic Innovation

Luke Statz, an AI Strategist in New York, transitioned from a career in finance, tech, and the federal government to harness AI’s transformative power. Through The Business of AI program, Luke deepened his understanding of AI, explored practical applications, and formed a global network of peers. He shares how the program’s immersive learning journey equipped him to lead and innovate in the evolving AI landscape.

Harnessing Generative AI for Global Investment Strategies

Penelope MA, Director of Maple Inv Singapore and CFA charter holder, has a wealth of experience in global financial markets. As a participant in The Business of AI program, Penelope shares how the blend of theoretical knowledge, practical applications, and personalized consultations has been transformative. She highlights the program’s impact on her ability to lead and innovate in finance, the value of networking with peers, and the insights gained from company visits.

Earn a Certificate

Upon completion of this program, you will earn credits towards a Certificate with select alumni and tuition benefits.

FAQ

Assignments

• Will there be any homework or assignments?
  For select programs, there will be some assignments to complete after the end of select program sessions. Assignments will typically consist of readings, self-reflections, and brief assessments. This approach is designed to help you practice your learnings.
• How long will assignments take?
  We do not expect that homework assignments will take up a large amount of time to complete.
• Will there be any examinations or grades?
  There will be no examinations or grades for our live online programs.

Certification

• I’m interested in the Certificate in Business Excellence (CIBE), how do I get started?
  At Columbia Business School Executive Education, you’ll be able to customize a unique learning experience by selecting programs that best interest you and are most suited for your needs. Any completed program, regardless of format (live online, in-person, or online), will count towards the Certificate in Business Excellence.
• Which programs qualify for the CIBE?
  Any completed executive education program, regardless of format (live-online, in-person, or online), will count towards the Certificate in Business Excellence. Partner programs will also count towards the certificate.
• What programs are considered partner programs?
  Executive education programs developed and administered with our educational partners, bring the best of our combined knowledge, thought leadership, resources, and expertise.
• What are the costs of the certificate?
  There’s no set cost associated with the certificate path since you’re able to customize your learning journey with in-person and online programs (price will vary depending on the program type and length).
• Are there any tuition assistance or scholarships?
  At Columbia Business School Executive Education, we offer non-degree and non-credit-based professional development programs to the global business community. As our programs are non-degree and non-credit, they do not qualify for financial aid.
• How are CIBE credits determined?
  Credits for a program are determined by the program duration and total learning hours.
• Where do I find information on the credit value for a program?
  You will find this information on each program page. Credits range from 0.5 credits – 26 credits per program.
• How do I get enrolled in the CIBE?
  Your certificate journey will start with your first program, and you have 4 years to complete your CIBE. You may register for any of our executive education programs on each program page.
• How do I receive credits?
  You are required to fully attend a program and complete all necessary coursework in order to receive CIBE credits. Credits are only awarded after you complete a program.
• How do I check the status of my Certificate completion?
  Kindly reach out to a Learning Solutions representative for any questions on the status of your CIBE credit count.
• Do CIBE credits expire?
  Credits are only valid for four years. If you have not completed your CIBE within four years, we will only count non-expired credits towards your CIBE credit total.
• Does the Certificate in Business Excellence expire?
  Your Certificate in Business Excellence does not expire. Once you become a certificate recipient, you will join the greater alumni community at Columbia Business School.
• I’ve reached 18 CIBE credits, what’s next?
  Congratulations! You should receive a digital copy of your certificate at the end of your program. If you do not receive a copy from your program manager, kindly contact your Learning Solutions representative or your program manager for next steps.
• Will I receive a physical certificate?
  Upon completion, you will receive a secure, digital certificate through Accredible. Within the platform you will have the option to print your credential, post it to your LinkedIn feed, or display it on your profile as a certification.

Preferred Pricing and Tuition Benefits for Alumni

• Are there preferred pricing options available?
  Yes, preferred pricing is available for groups of two or more.
• As a Columbia Business School alumni am I eligible for tuition benefit?
  When you earn a Certificate in Business Excellence you will receive a 25 percent tuition benefit for full-price Executive Education in-person programs lasting three and four days and all full-price online programs. Exclusions apply

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Program Details

• Dates:
  • December 1–4, 2025
  • March 17–20, 2026
  • June 2–5, 2026
• Cost: $10,250
• CIBE Credits: 4
• Format: In-Person
• Location:
  • Paris, France
  • Manhattanville, NYC