Information Design and Strategy, MS Content Strategy Specialization
Program Overview
Northwestern University Academic Catalog
School of Professional Studies
The School of Professional Studies offers a range of undergraduate and graduate programs designed to meet the needs of working professionals and individuals seeking to advance their careers.
Undergraduate Programs
- Biological Sciences, BSGS
- Communication Studies, BPhil Com
- Economics, BPhil
- Economics, BSGS
- English: Writing, BPhil
- English: Writing, BSGS
- Enterprise Leadership, BS
- Health Sciences, BS
- Humanities, BPhil
- Humanities, BSGS
- Information Systems, BPhil
- Information Systems, BS
- Information Systems, BSGS
- Organization Behavior, BPhil
- Organization Behavior, BSGS
- Psychology, BPhil
- Psychology, BSGS
- Social Sciences, BPhil
- Social Sciences, BS
- Social Sciences, BSGS
- Strategic Communication, BS
Graduate Programs
Data Science
- Data Science, MS
- Data Science, MS Analytics and Modeling Specialization
- Data Science, MS Analytics Management Specialization
- Data Science, MS Artificial Intelligence Specialization
- Data Science, MS Data Engineering Specialization
- Data Science, MS Technology Entrepreneurship Specialization
Global Health
- Global Health, MS
Health Analytics
- Health Analytics, MS
Healthcare Administration
- Healthcare Administration, MS
Health Informatics
- Health Informatics, MS
- Health Informatics, MS Clinical Informatics Specialization
- Health Informatics, MS Health Administration Informatics Specialization
- Health Informatics, MS Health Technology Informatics Specialization
Information Design and Strategy
- Information Design and Strategy, MS
- Information Design and Strategy, MS Communication with Data Specialization
- Information Design and Strategy, MS Content Strategy Specialization
- Information Design and Strategy, MS Learning Design Specialization
- Information Design and Strategy, MS UX/UI Specialization
Information Systems
- Information Systems, MS
- Information Systems, MS Artificial Intelligence Specialization
- Information Systems, MS Data Science Specialization
- Information Systems, MS Database and Internet Technologies Specialization
- Information Systems, MS Digital Transformation Specialization
- Information Systems, MS Health Informatics Specialization
- Information Systems, MS Information Systems Management Specialization
- Information Systems, MS Information Systems Security Specialization
- Information Systems, MS Project Management Specialization
Liberal Studies
- Liberal Studies, MA
- Liberal Studies, MA Interdisciplinary Studies Specialization
Literature
- Literature, MA
- Literature, MA American Literature Specialization
- Literature, MA British Literature Specialization
- Literature, MA Comparative and World Literature Specialization
- Literature, MA Film, Literature, and Visual Culture Specialization
- Literature, MA Interdisciplinary Studies Specialization
Prose and Poetry
- Prose and Poetry, MFA
- Prose and Poetry, MFA Dual-Genre Specialization
- Prose and Poetry, MFA Fiction Specialization
- Prose and Poetry, MFA Nonfiction Specialization
- Prose and Poetry, MFA Poetry Specialization
- Prose and Poetry, MFA Publishing and Professional Development Specialization
Public Policy and Administration
- Public Policy and Administration, MA
- Public Policy and Administration, MA Data Analytics for Public Policy Specialization
- Public Policy and Administration, MA Global Health Specialization
- Public Policy and Administration, MA Global Policy Specialization
- Public Policy and Administration, MA Public Administration Specialization
- Public Policy and Administration, MA Public Policy Specialization
Regulatory Compliance
- Regulatory Compliance, MS
- Regulatory Compliance, MS Clinical Research Specialization
- Regulatory Compliance, MS Quality Systems Specialization
Sports Administration
- Sports Administration, MA
- Sports Administration, MA College Sports Management Specialization
- Sports Administration, MA Sports Analytics Specialization
Writing
- Writing, MA
- Writing, MA Dual-Genre Specialization
- Writing, MA Fiction Specialization
- Writing, MA Nonfiction Specialization
- Writing, MA Poetry Specialization
- Writing, MA Publishing and Professional Development Specialization
Certificates
Post-Baccalaureate Certificates
- Advanced Accounting, Certificate
- Advanced Studies in Biology for Health Professions, Certificate
- Advanced Studies in Psychology, Certificate
- Artificial Intelligence, Certificate
- Biology for Health Sciences, Certificate
- Business Essentials, Certificate
- Business Writing/Communication, Certificate
- Change Management, Certificate
- Corporate Communication and Branding, Certificate
- CPA Accounting, Certificate
- Creative Writing, Certificate
- Data Science, Certificate
- Digital Content Management, Certificate
- Fundamentals of Accounting, Certificate
- Health, Science and Society, Certificate
- Human Resources, Certificate
- Law and Policy, Certificate
- Leadership, Certificate
- Math for Data Science, Certificate
- Pre-Clinical Psychology, Certificate
- Pre-Graduate Business Administration, Certificate
- Pre-Medicine, Certificate
- Pre-Physical Therapy, Certificate
- Pre-Physician Assistant, Certificate
- Programming, Certificate
- Public Health, Certificate
- Research and Analytics, Certificate
- Social Justice, Certificate
- Specialized Studies, Certificates
- Strategic Communication, Certificate
- Strategic Management, Certificate
- Strategic Marketing, Certificate
- Writing for Print and Digital Media, Certificate
Graduate Certificates
- Data Science, Analytics and Modeling, Graduate Certificate
- Data Science, Analytics Management, Graduate Certificate
- Data Science, Artificial Intelligence, Advanced Graduate Certificate
- Data Science, Data Engineering, Graduate Certificate
- Data Science, Technology Entrepreneurship, Graduate Certificate
- Global Health, Global Health Leadership, Graduate Certificate
- Health Analytics, Health Analytics, Advanced Graduate Certificate
- Health Analytics, Health Data Science, Graduate Certificate
- Health Informatics, Health Informatics Graduate Certificate
- Health Informatics, Interdisciplinary Studies in Health Informatics, Advanced Graduate Certificate
- Healthcare Industry, Healthcare Industry, Graduate Certificate
- Information Design and Strategy, Communication with Data, Graduate Certificate
- Information Design and Strategy, Content Strategy, Graduate Certificate
- Information Design and Strategy, Interdisciplinary Studies in Information Design and Strategy, Advanced Graduate Certificate
- Information Design and Strategy, Learning Design, Graduate Certificate
- Information Systems, Database & Internet Technologies, Graduate Certificate
- Information Systems, Information Systems Management, Graduate Certificate
- Information Systems, Information Systems Security, Graduate Certificate
- Information Systems, Interdisciplinary Studies in Information Systems, Advanced Graduate Certificate
- Information Systems, Project Management, Graduate Certificate
- Liberal Studies, Interdisciplinary Studies, Advanced Graduate Certificate
- Literature, Interdisciplinary Studies, Advanced Graduate Certificate
- Literature, Literature, Graduate Certificate
- Predictive Analytics, Data Science, Advanced Graduate Certificate
- Public Policy and Administration, Climate Change Communication, Advanced Graduate Certificate
- Public Policy and Administration, Global Policy, Advanced Graduate Certificate
- Public Policy and Administration, Policy Analysis, Advanced Graduate Certificate
- Public Policy and Administration, Public Administration, Advanced Graduate Certificate
- Public Policy and Administration, Public Policy and Administration, Graduate Certificate
- Public Policy and Administration, Public Policy, Advanced Graduate Certificate
- Regulatory Compliance, Interdisciplinary Studies in Regulatory Compliance, Advanced Graduate Certificate
- Regulatory Compliance, Regulatory Compliance Graduate Certificate
- Regulatory Policy & Health Systems, Regulatory Policy and Health Systems, Graduate Certificate
- Sports Administration, College Sports Management, Graduate Certificate
- Sports Administration, Esports, Graduate Certificate
- Sports Administration, Interdisciplinary Studies in Sports Administration, Advanced Graduate Certificate
- Sports Administration, Sports Analytics, Graduate Certificate
- Sports Administration, Sports Communication, Graduate Certificate
- Sports Administration, Sports Management, Graduate Certificate
- Writing, Creative Writing, Graduate Certificate
- Writing, Interdisciplinary Studies in Writing, Advanced Graduate Certificate
- Writing, Publishing and Professional Development in Writing, Advanced Graduate Certificate
Information Design and Strategy, MS Content Strategy Specialization
Communicators today must adapt content to multiple platforms and channels, but how do they do this while retaining the essential messages? The Content Strategy specialization will enable students to improve the impact of their communication individually and collaboratively, while taking into account organizational goals - and make full use of the expressive possibilities of digital media in creating memorable and engaging content.
Curriculum
Core Courses (9 units)
- MS_IDS 401-DL: Models and Theories of User-Centered Design
- MS_IDS 403-DL: Effective Communication
- MS_IDS 405-DL: User Research
- MS_IDS 407-DL: Information and Content Strategy
- MS_IDS 409-DL: Data Science, Management, and Business Strategy
- MS_IDS 411-DL: Information Design and Architecture
- MS_IDS 413-DL: Visual Communication
- MS_IDS 481-DL: Leadership and Business Strategy
- MS_IDS 498-DL: Capstone Project
- or MS_IDS 590-DL: Thesis Research
Specialization Courses (3 units)
- MS_IDS 432-DL: Storytelling and Technical Writing
- MS_IDS 433-DL: Social Media and Content Curation
- MS_IDS 435-DL: Persuasion and Strategic Communication
About the Final Project
As their final course, students take either the individual research project in an independent study format (thesis research) or the final project class in which students integrate the knowledge they have gained in the core curriculum in a project presented by the instructor. In both cases, students are guided by faculty in exploring the body of knowledge on information design and strategy while contributing research of practical value to the field. The capstone independent thesis project and capstone class project count as one unit of credit.
Pre-requisite: Students may take one other course simultaneously with MS_IDS 498-DL Capstone Project. All other course requirements must have been completed before the commencement of this course.
- Choose one
- MS_IDS 498-DL: Capstone Project
- MS_IDS 590-DL: Thesis Research
The Graduate School
Academic Policies and Procedures
- Academic Calendar
- Academic Integrity
- Ad Hoc Combined Degrees
- Certificate Requirements
- General Registration Policies
- Graduation and Diploma Mailing
- Leaves of Absence
- Master's Degree Requirements
- Minor Requirements
- Nondiscrimination Statement
- Patent and Invention Policy
- PhD Degree Requirements
- Readmission
- Satisfactory Academic Progress
- Student Funding Policies
- Student Handbook and Code of Conduct
- Teaching
- Withdrawal
Undergraduate
Requirements and Policies
- Courses and Credit
- Enrollment
- Exams and Attendance
- Withdrawal
- Grades
- Graduation & Degrees
- Graduation Honors
- In-Person Arrival and Course Engagement
- Student Status
- Academic Standing
- Disciplinary Actions
- Returning to the University
- Transcripts
- Transfer Credit
- Test Credit
- Transfer Types
- Undergraduate Registration Requirement
Additional Baccalaureate Options
- Accelerated Bachelors
- Certificates
- Kellogg Certificates
- Financial Economics Certificate
- Managerial Analytics Certificate
- McCormick Certificates
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- Minors
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- SoC Minors
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- Second Majors
- Bienen Second Majors
- WCAS Second Majors
Dual Graduate & Undergraduate Degrees
- Honors Program in Medical Education
- Premedical Scholars Program
Dual Bachelor's Degrees
- BA/BS in Liberal Arts and Engineering
- BA/BMus in Liberal Arts and Music
- BA/BS or BS/BS in Communication and Engineering
- BA/BMus, BS/BMus, BA/BAMus, or BS/BAMus in Communication and Music
- BSED/BMus or BSED/BAMus in Education and Social Policy and in Music
- BS/BMus or BS/BAMus in Engineering and Music
- BSJ/BMus in Journalism and Music
- BSED/BSJ in Education and Social Policy and in Journalism
Study Outside Northwestern
Undergraduate Research
Special Programs & Courses
- College Transition Programs
- Innovation in News and Storytelling
- Military Programs
- Naval Science
Academic Calendar
Academic Integrity
Academic Support
Henry and Leigh Bienen School of Music
- Composition and Music Technology
- Composition Major
- Composition Minor
- Music Technology Minor
- Conducting and Ensembles
- Jazz
- Jazz Studies Major
- Music Cognition
- Music Core
- Music Education
- Music Education Major
- Music Education Minor
- Music Studies for Nonmajors
- Music Technology
- Music Theory and Cognition
- Music Cognition Major
- Music Cognition Minor
- Music Theory Major
- Music Theory Minor
- Musicology
- Musicology Major
- Musicology Minor
- Piano
- Piano Major
- String Instruments
- String Instruments Major
- Voice and Opera
- Voice and Opera Major
- Winds and Percussion Instruments
- Winds and Percussion Instruments Major
School of Communication
- Communication Sciences and Disorders
- Human Communication Sciences Major
- Human Communication Sciences Minor
- Communication Studies
- Communication Studies Major
- Management of Creative Industries Certificate
- Dance
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- Interdepartmental Communication Options
- Performance Studies
- Performance Studies Major
- Performance Studies Minor
- Radio/Television/Film
- Film and Media Studies Minor
- Game Design + Media Arts + Animation Minor
- Radio/Television/Film Major
- Sound Design Minor
- Theatre
- Dance Major
- Dance Minor
- Music Theatre Certificate
- Theatre Major
- Theatre Minor
School of Education and Social Policy
- Elementary Teaching
- Elementary Teaching Major
- Human Development in Context
- Human Development in Context Major
- Learning and Organizational Change
- Learning and Organizational Change Major
- Learning Sciences
- Learning Sciences Major
- Secondary Teaching
- Social Policy
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- Experiential Learning
- Civic Engagement Certificate
Robert R. McCormick School of Engineering and Applied Science
- Applied Mathematics
- Architectural Engineering and Design
- Artificial Intelligence
- Artificial Intelligence Minor
- Biomedical Engineering
- Biomedical Engineering Degree
- Chemical Engineering
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- Biotechnology and Biochemical Engineering Minor
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Medill School of Journalism, Media, Integrated Marketing Communications
- Integrated Marketing Communications
- Integrated Marketing Communications Certificate
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- Journalism Degree
Judd A. and Marjorie Weinberg College of Arts and Sciences
- Advanced Expression
- African Studies
- African Studies Adjunct Major
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- American Studies
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- Anthropology
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