Program Overview

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UBC Sauder School of Business Programs

The UBC Sauder School of Business offers a wide range of programs for students and professionals. These programs are designed to provide students with the knowledge and skills necessary to succeed in their chosen field.

Undergraduate Programs

• Bachelor of Commerce
• Bachelor + Master of Management Dual Degree

Master's Degrees

• Full-Time Master of Business Administration
• Professional Master of Business Administration
• International Master of Business Administration
• Master of Management
• Master of Business Analytics

Dual Degrees

• Bachelor + Master of Management Dual Degree
• UBC Sauder-HKU Dual Degree
• Master of Business Administration + Master of Business Analytics Degree
• Juris Doctor + Master of Business Administration
• UBC Sauder - Yale School of Management

MSc

• Master of Science in Business Administration

PhD

• PhD in Business Administration

Diplomas

• Diploma in Accounting Program
• Diploma in Marketing & Sales Management

Professional Growth

• Individual Courses
• Certificates

Real Estate Division

• Credit Programs
• Licensing and Registration Courses

Indigenous Business Education

• Ch’nook Management Program
• Ch'nook Accelerated Business Program
• Ch'nook Scholars Program
• MNBC Business Management Program

UBC Diploma in Marketing & Sales Management

The UBC Diploma in Marketing & Sales Management is a comprehensive program that covers various aspects of marketing and sales management.

Course Topics by Year

YEAR 1

• Customer Relationship/Sales Force Management
  • Sales force structure and territory alignment
  • Evaluating profitability and sales force performance
  • Sales force compensation
  • Selling via agents and channel partners
  • Recruiting, Selecting, and Training the Sales Force
  • Utilizing technology
  • Developing an Integrated Sales Program
• Marketing Principles
  • Market segmentation and target market selection
  • Competitive analysis and product positioning
  • Buyer Behaviour
  • Assessing profitability and setting prices
  • Managing channel conflict
  • Communication objectives and promotion
  • Integrated Marketing Plans
• Financial Management
  • Interpreting financial statements
  • Evaluating financial performance ratios
  • Creating projected financial statements
  • Evaluating the performance of marketing campaigns
  • Evaluating the sales pipeline and conversion
  • Customer lifetime value analysis
  • Evaluating loyalty reward programs

YEAR 2

• Market Research and Integrated Marketing Communications
  • Defining communication objectives
  • Developing creative strategy
  • Selecting media & executing IMC
  • Assessing brand meaning
  • Brand analytics
  • Evaluating brand extensions
  • Managing brands
• Digital and Social Marketing
  • Analytics and attribution
  • Paid social
  • Search (paid - SEM)
  • Search (organic - SEO)
  • Other channels (email, influencer and content marketing)
• Marketing Strategy
  • Strategic issues in marketing
  • Strategic marketing frameworks
  • Marketing strategy simulation
  • Evaluating market segments
  • Evaluating alternative marketing strategies

Program Schedule

• Online registration closes for the current session: September 5, 2025
• Classes commence for all students: September 9, 2025
• Last class of course 1: October 28, 2025
• Full cohort lecture: November 4, 2025
• Course 2 classes commence: November 18, 2025
• Holiday Break: December 18, 2025 - January 6, 2026
• Last class of course 2: January 20, 2026
• First class of course 3: January 27, 2026
• Last class of course 3: March 23, 2026
• Spring workshop: April 10-11, 2026
• Graduation for 2nd-year students: April 24, 2026

Divisions

• Accounting & Information Systems
• Finance
• Marketing & Behavioural Science
• Operations & Logistics
• Organizational Behaviour & Human Resources
• Strategy & Business Economics

Groups

• Decision Insights for Business & Society
• Entrepreneurship, Sustainability & Innovation
• Law, Communications & General Business

Research

• Insights at UBC Sauder
• Research & Outreach Centres
• Awards and Recognition
• David Lam Library

Our People

• Faculty Directory
• Find an Expert