Program Overview

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UBC Sauder School of Business

The UBC Sauder School of Business offers a range of programs, including certificates and courses.

Product Management Essentials

Overview

Product management is a cross-functional discipline that focuses on creating new market opportunities to build the best possible products for customers. This course provides an overview of modern product management tools, terminology, and concepts, as well as identifies key product management roles and responsibilities and how they collaborate with internal and external stakeholders.

Course Details

• Duration: 3 weeks
• Hours of Study: 6-10 hours per week
• Instructors: To be announced
• Location: Live Online
• PDU / CDU: Available
• Days and Times: Live Online classes, 3 Wednesdays, 6:00 pm to 8:00 pm (PT)

Tuition

• Fee: $995
• Tax: $0 (5% tax applicable)
• Subtotal: $995

Who Should Attend

This course is designed for those interested in learning more about product management.

Learning Outcomes

• Explain basic product management tools, concepts, strategies, and terminology
• Understand the differences between various product management roles and how they work together
• Identify key internal and external stakeholders and effectively collaborate to deliver a successful value-added product to meet goals and objectives
• Gather and analyze customer needs and align them to business needs
• Work through the product lifecycle – ideate, implement, and improve
• Identify ways to use product analytics data and metrics to demonstrate adoption and financial value

Course Categories

The UBC Sauder School of Business offers a range of course categories, including:

• Accounting and Finance
• AI and Digital Transformation
• Communication
• Exam and Test Preparation
• General Management
• Leadership
• Marketing
• Mindfulness and Wellbeing
• Operations
• People, Culture and Change
• Product Management
• Project Management
• Strategy and Innovation

The University of British Columbia

The University of British Columbia is located in Vancouver, BC, Canada.

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Accessibility

The university is committed to accessibility and has measures in place to support students with disabilities.