Program Overview

UBC Sauder School of Business

The UBC Sauder School of Business offers a range of programs, including certificates and courses.

Program Overview

Product Management for Non-Product Managers

Product management is a cross-functional discipline that focuses on creating new market opportunities to build the best possible products for customers. This course provides an overview of modern product management tools, terminology, and concepts, as well as identifies key product management roles and responsibilities and how they collaborate with internal and external stakeholders.

Course Details

• The course is taught by leading product management professionals.
• It covers the product lifecycle from discovery and strategy to development and launch, and finally to iterate and grow.
• The course introduces product management techniques such as product road maps, AB Testing, experimentation, storyboarding, and prototyping.

Who Should Attend

• Designed for early- to mid-career professionals currently working in business analysis, software engineering, or designer UX roles.
• Those working in associate/assistant product management/project management roles looking for a career advancement into product management.

Learning Outcomes

• Explain basic product management tools, concepts, strategies, and terminology.
• Understand the differences between the various product management roles and how they work together.
• Identify key internal and external stakeholders and effectively collaborate to deliver a successful value-added product to meet goals and objectives.
• Gather and analyze customer needs and align them to business needs.
• Work through the product lifecycle – ideate, implement, and improve.
• Identify ways to use product analytics data and metrics to demonstrate adoption and financial value.

Course Format and Fees

• The course is offered live online.
• The fee is $995 + tax (5%).
• Please check back later for upcoming offerings of this course.

Digital Badge

• Earn a digital badge that highlights your competencies acquired in this course.