Program Overview

Program Details

The University of British Columbia offers various programs through its Extended Learning platform. Below are the details of the programs available:

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• Our courses
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Copywriting: Introduction

Course Details

• Format: Online
• Tuition: $780 - $800
• Duration: 8 weeks
• Instructor: Rob Mathison

Course Outline

• Week 1: Introduction and Product Research
• Week 2: Consumer Behaviour and Market Segmentation
• Week 3: Strategic Approaches and Developing a Creative Brief
• Week 4: Telling Stories and Combining Words and Images
• Week 5: Voice and Tone
• Week 6: Writing Headlines
• Week 7: Writing for the Web
• Week 8: Writing for Social Media and Email Marketing

Assessment

• This course is marked complete/incomplete, based on attendance and participation.
• The instructor provides personalized feedback on assignments.

Expected Effort

• Expect to spend 3-4 hours per week completing readings, exercises, and assignments, and participating in online forum discussions.

Technology Requirements

• An email account
• A computer, laptop, or tablet under five years old, using Windows or macOS
• The latest version of a web browser (or previous major version release)
• A reliable internet connection

Course Format

• This course is 100% online and instructor-supported.
• Course work is done independently and at your own pace within deadlines set by the instructor.
• A new module is released each week.

Available Sessions

• Starting January 27, 2026, to March 23, 2026
• Starting April 28, 2026, to June 22, 2026

Related Courses

• Writing for Content Marketing
• Writing for the Web and Digital Media
• Web Content Strategy: Planning, Producing and Managing Website Content
• Freelance Writing: Introduction
• Freelance Writing: Interviewing