Program Overview

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Program Overview

The University of British Columbia Sauder School of Business offers various programs for students.

Academic Success

To achieve academic success, students can utilize several resources, including:

• Peer Assisted Study Sessions (PASS)
• Presentation Coaching
• Research Support
• Communication Development Programs
• Math & Econ Coaching

Student Life

The university provides a range of opportunities for students to engage in extracurricular activities, such as:

• Orientations (Imagine UBC & The Spark)
• Student Experience Grants
• Indigenous Student Support
• Commerce Undergraduate Society
• Case Competitions
• Activate
• Health & Wellness
• Sauder Gives Back
• Student Engagement Hub (SEHUB)

Global Reach

Students can participate in international exchange programs, including:

• International Exchange
• Coming to UBC Sauder on Exchange

Career & Experience

The university offers resources to help students explore their career options and gain experience, including:

• Career & Personal Exploration
• Gain Experience
• Networking & Events
• Resumes & Cover Letters
• Job Interviews
• COOL Career Platform
• Career Coaching & Advising
• Co-op Program

Courses, Money & Enrolment

Students can find information on:

• Academic Concession
• Dates and Deadlines
• Program Requirements
• Course Planning and Registration
• Options
• Elective Requirements
• Exams and Grades
• Specialized Academic Opportunities
• Minors and Concentrations
• Scholarships and Funding
• Graduation

Program Requirements

The university offers various program requirements, including:

• Combined Major in Business and Computer Science
• UBC Sauder – HKU Dual Degree Program
• General Program Requirements
• Transfer students

Options

Students can choose from various options, including:

• Accounting
• Business Technology Management
• Entrepreneurship
• Finance
• Early Start to the Finance Option
• General Business Management
• Global Supply Chain and Logistics Management
• Marketing
• Operations and Logistics
• Organizational Behaviour and Human Resources
• Real Estate
• Double Options

Specialized Academic Opportunities

The university provides specialized academic opportunities, including:

• UBC SWIFT: UBC Sauder Women in Finance Training
• Commerce Scholars Program
• UBC Sauder Public Speaking Competition
• UBCO Cross Campus Mobility

Minors and Concentrations

Students can pursue minors and concentrations, including:

• Minor in Arts or Science
• Minor in Commerce
• Business Analytics Concentration
• Business Law Concentration
• International Business Concentration
• Sustainability and Social Impact Concentration

Scholarships and Funding

The university offers scholarships and funding opportunities, including:

• Scholarship Search
• OSAS Student Experience Grants

COMM_V 365 - Market Research

This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.

Learning Objectives

The objectives of this course are:

• to introduce basic marketing research terminology
• to train students to translate a management problem into a feasible research question
• to provide a working knowledge of basic research concepts and methods
• to introduce real-world marketing research examples in several industries
• to introduce new Internet tools useful in marketing research
• to reveal opportunities in collecting secondary marketing data on the Internet
• to introduce quantitative methods used in marketing data analysis
• to expose students to statistical software commonly used in marketing research
• to practice statistical analysis skills

Prerequisite

All of COMM 190 (formerly numbered as COMM 290), COMM 191 (formerly numbered as COMM 291), COMM 296; and one of COMM 295, ECON 201, ECON 301.

Corequisite

One of COMM 205.

Course Credits

3