Program Overview

Program Overview

The program in question is the Content Creation and Storytelling in PR course, which is part of the Public Relations Certificate and the Foundations of Public Relations Microcertificate.

Course Description

Compelling narratives connect with audiences. In this course, students will examine real-world scenarios and learn to strategically align their content with their goals and objectives. By understanding their audiences and leveraging diverse media, students will be empowered to create impactful and inclusive PR campaigns as they refine their storytelling skills.

Course Details

• Location: Online
• Duration: 5 weeks
• Tuition: $595
• Can be applied to: Public Relations Certificate
• Automatically applies to: Foundations of Public Relations Microcertificate

Upcoming Offerings

• Start Date: Thu, Feb 12, 2026
  • Schedule: Thu, Feb 12 - Wed, Mar 18 (self-paced within deadlines)
  • Location: Online
  • Instructor: Elizabeth Bunney
  • Cost: $595.00
  • Seats Available: 20
• Start Date: Thu, Jun 11, 2026
  • Schedule: Thu, Jun 11 - Wed, Jul 15 (self-paced within deadlines)
  • Location: Online
  • Instructor: -
  • Cost: $595.00
  • Seats Available: 24
• Start Date: Thu, Oct 22, 2026
  • Schedule: Thu, Oct 22 - Wed, Nov 25 (self-paced within deadlines)
  • Location: Online
  • Instructor: -
  • Cost: $595.00
  • Seats Available: 25

Learning Outcomes

After completing this course, students will be able to:

• Examine the impact of storytelling on PR communications
• Apply digital storytelling approaches to various communication tasks and social media platforms
• Write eloquent PR campaigns prioritizing inclusivity, diversity, equity, and accessibility to communicate key strategic messages
• Create impactful content aligned with the target audience by employing appropriate style, tone, and structure

Evaluation and Learning Process

• Time Commitment: Prepare to spend 10 hours per week on coursework
• Assignments and Discussions: Expect readings and other assignments on a weekly basis; plan to access the course at least once every few days to keep up with work and class discussions
• Evaluation: Students will be evaluated on assignments and participation in online discussions

Learning Materials and Technical Requirements

• Textbook: No textbook is required; all course materials will be provided online
• Technical Requirements: For online courses, students will need a computer with audio and microphone connected to the internet; Canvas is the online system used for the course

English Language Requirements

To succeed in this course, students will need an advanced level of written and spoken English. The recommended minimum English language proficiency is:

• Overall band score minimum 6.5
• No band below 6.0
• Writing band score minimum 8.0 Students unsure about their English language skills are recommended to complete the International English Language Testing System (IELTS) with the specified minimums.