Program Overview

Program Overview

The program in question is the Public Relations Certificate, with a specific focus on the course PRP130: Cultural, Social and Environmental Responsibility in PR. This course is designed to help public relations professionals understand the role of social responsibility in an organization and apply a thoughtful, authentic, and socially aware lens to their communication practice.

Course Details

• Location: Online
• Duration: 5 weeks
• Tuition: $595
• Application: Can be applied to the Public Relations Certificate and automatically applies to the Foundations of Public Relations Microcertificate

Learning Outcomes

After completing this course, students will be able to:

• Identify, monitor, and manage implicit or unconscious personal and corporate bias
• Develop the capacity to effectively engage with diverse communities
• Design PR campaigns that build trust and improve inclusion
• Measure and manage corporations’ economic, social, and environmental impacts
• Improve corporate performance for positive social and environmental impact in the broader community
• Critically assess the role of PR in advancing Truth and Reconciliation and develop strategies to support these efforts

Course Structure and Evaluation

• Coursework: Prepare to spend 10 hours per week on coursework, with readings and assignments on a weekly basis.
• Evaluation: Students will be evaluated on assignments and participation in online discussions.

Technical and Language Requirements

• Technical Requirements: A computer with audio and microphone connected to the internet is required. The course will be conducted through Canvas.
• Language Requirements: An advanced level of written and spoken English is required, with minimum IELTS scores of 6.5 overall, no band below 6.0, and a writing band score of 8.0.

Upcoming Offerings

The course is offered at various times throughout the year, with specific start dates, schedules, and instructors listed. Seats are limited, and registration is required to secure a place.

Note:

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