Program Overview

Program Overview

The program in question is PRP280, which focuses on Research and Evaluation in PR. This course applies an evidence-based approach to PR practice, exploring how to apply qualitative and quantitative research approaches and analyze data to shape communication goals. With an emphasis on ethics and cultural awareness, students develop research skills that encourage participation and engage audiences.

Course Details

• Location: Online
• Duration: 5 weeks
• Tuition: $595
• Applicable to: Public Relations Certificate, Strategic Public Relations Microcertificate

Upcoming Offerings

• Start Date: Thu, Mar 26, 2026
  • Schedule: Thu, Mar 26 - Wed, Apr 29 (self-paced within deadlines)
  • Location: Online
  • Instructor: Heather Young
  • Cost: $595.00
  • Seats Available: 22
• Start Date: Thu, Sep 24, 2026
  • Schedule: Thu, Sep 24 - Wed, Oct 28 (self-paced within deadlines)
  • Location: Online
  • Instructor: -
  • Cost: $595.00
  • Seats Available: 24

Learning Outcomes

After completing this course, students will be able to:

• Develop research plans for evidence-based PR decisions
• Identify relevant qualitative and quantitative research approaches to collect, analyze, and interpret data
• Create surveys using different types of questions to encourage public participation
• Communicate research findings by applying data storytelling principles
• Incorporate ethical approaches and cultural awareness into community-based research

Evaluation and Learning Process

• Time Commitment: Prepare to spend 10 hours per week on coursework
• Assignments and Participation: Expect readings and other assignments on a weekly basis; plan to access the course at least once every few days to keep up with work and class discussions
• Evaluation: Students will be evaluated on assignments and participation in online discussions

Technical and Language Requirements

• Technical Requirements: A computer with audio and microphone connected to the internet; Canvas will be used for the course
• English Language Requirements: An advanced level of written and spoken English is required; recommended minimum IELTS scores include an overall band score of 6.5, with no band below 6.0, and a writing band score of 8.0

Additional Information

No textbook is required, as all course materials will be provided online. For more information on technical support and online learning, visit the relevant resources. Note that registration fees cannot be refunded after the course start date if English language skills are found to be inadequate.