Program Overview

Master's Consumer Studies

The Master's Consumer Studies program offers a unique approach to studying consumers in an ever-changing society. This two-year program provides students with the knowledge and skills to analyze consumers, understanding how they make rational and emotional decisions in the short and long run. As a graduate in Consumer Studies, students can find employment in businesses, NGOs, or governmental advisory roles, or in research and education.

Why this programme?

• Understanding consumers to improve quality of life is central to the program.
• Students learn to combine insights from psychology, economics, design, and sociology in an interdisciplinary perspective.
• The program studies consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such as food technology.
• Consumer studies prepares professionals to apply a consumer-centered view in business, governmental, and non-governmental organizations, and research.

Study programme of Consumer Studies

The program is a two-year course, including a hands-on Consultancy course, an Internship, and a Major thesis.

Application and admission

To be eligible for this master's program, students typically need a BSc in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences, or Food Sciences, and must have included Consumer Science courses in their program.

Key Facts

Key Facts of Consumer Studies Degree: | MSc in Consumer Studies | Study duration: | 2 years (120 ECTS)
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Language of instruction: | English | Start: | September
Mode of study: | Full time | Contact hours: | 10 p/w + self-study hours
Location: | On campus | Admission: | See admission requirements

Student experiences

Students share their experiences with the master's program and student life in Wageningen. For example, Student Nathalie chose consumer studies because she believes that consumers play an integral role in the transition towards a more sustainable world.

Future career

The diverse field of consumer studies is looking for academically trained consumer scientists who can work with people from different departments and backgrounds. This master's program trains students to become multispecialists who can connect with different parties in the field. Graduates can work as consumer experts in marketing or communication departments of commercial businesses, at market research companies, in NGOs, or government departments, or as researchers or teachers at a university.

Related programmes:

• Economics of Sustainability
• Governance of Sustainability Transformations
• Supply Chain Analytics
• Sustainable Business and Innovation

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